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028: The Evolution of Medicine With James Maskell

Published By: Uli Iserloh
Date: April 05, 2023
The Evolution of Medicine

“America's drop in life expectancy is ridiculous compared to the rest of the world."

"There's so many things driving that and many of those things would be helped with the deployment of functional medicine at scale,” explains James Maskell, co-founder of the Functional Forum and author of The Evolution of Medicine and The Community Cure.

As part of a 2-part series, I've asked experts what they see as the dominant themes in healthcare for the next decade... and in today's episode, I have asked James to pull out his "crystal ball" and predict where things will go:

  • How do you get consumers to commit to making the necessary changes?
  • How do you equip integrative and functional medicine providers to guide that transition more effectively?

In this episode, James discusses the benefits of group care, the importance of finding ways to deliver the functional medicine system without stacking more tasks onto the doctors’ plates, and possible applications of AI-tools in clinical practice.


  • “You could probably start a practice for $20,000 or less because you just needed a laptop, you could do majority telemedicine, work in a co-working space, and you don’t need all of the kind of capital that was needed previously.” (6:48-7:00 | James)
  • “The Evolution of Medicine brand and company has always been to help doctors make the switch to practice in a low overhead functional medicine environment.” (9:20-9:29 | James)
  • “We needed to really find a way of delivering this functional medicine operating system in a way that was not reliant on doctors becoming executors, actually not reliant on doctors at all.” (11:06-11:17 | James)
  • “Do virtual groups work? It turns out they do, and in many cases, much better.” (14:42-14:46 | James)
  • “People were so grateful to have this kind of community. We saw people supporting each other in interesting ways. And we saw also that with these longitudinal sessions, like it started off as a three month group, real friendships were possible. And they were not only possible, but they were happening.” (17:11-17:27 | James)
  • “America's drop in life expectancy is ridiculous compared to the rest of the world. And there's so many things driving that and many of those things would be helped with the deployment of functional medicine at scale.” (20:06-20:16 | James)

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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