Email Deliverability

In today's digital landscape, email remains one of the most powerful tools for nurturing leads, building relationships, and driving conversions. But with over 300 billion emails sent every day, getting your messages to stand out in a crowded inbox is no easy feat.

And even if you have a large email list and compelling content, none of that matters if your emails aren't actually reaching your subscribers' inboxes. In fact, studies show that on average, 20% of legitimate emails never make it to the inbox, landing in the spam folder or getting blocked altogether.

That's where our Email Deliverability services come in. Our team of experienced email strategists and technicians know what it takes to optimize your email infrastructure, content, and sending practices to ensure maximum deliverability and engagement.

Email deliverability refers to the ability to successfully deliver emails to your subscribers' inboxes. It's a critical factor in the success of your email marketing efforts, affecting everything from your open rates and click-through rates to your overall ROI.

Consider these statistics:

• Every 1% improvement in email deliverability can result in a 6% increase in revenue (Validity)
• Emails that land in the spam folder are 87% less likely to be seen than those that reach the inbox (Return Path)
• Senders with high deliverability rates (95%+) see 20% higher open rates and 15% higher click-through rates than those with poor deliverability (Mailchimp)

In other words, if your emails aren't reaching the inbox, you're not only missing out on valuable opportunities to engage and convert your subscribers - you're also leaving money on the table.

But email deliverability is a complex and ever-evolving landscape, with hundreds of factors affecting your ability to reach the inbox. From your email infrastructure and authentication protocols to your content and sending practices, every element of your email strategy plays a role in determining whether your messages make it past the spam filters and into your subscribers' inboxes.

That's why partnering with a team of email deliverability experts is one of the best investments you can make in your email marketing success.

At Big Boost Marketing, we take a holistic, data-driven approach to email deliverability that encompasses every aspect of your email program. Our services include:

Infrastructure Audit and Optimization

• Analyzing your current email infrastructure, including your sending domain, IP address, and authentication protocols (SPF, DKIM, DMARC)
• Identifying and resolving any technical issues that may be impacting your deliverability, such as incorrect DNS records or missing authentication
• Implementing industry best practices for email infrastructure and authentication to ensure maximum deliverability and security

List Hygiene and Management

• Conducting a thorough analysis of your email list to identify and remove invalid, inactive, or high-risk email addresses
• Implementing ongoing list hygiene practices, such as regular re-engagement campaigns and win-back series for inactive subscribers
• Ensuring compliance with email marketing regulations such as CAN-SPAM and GDPR to protect your sender reputation and avoid legal issues

Content Optimization

• Analyzing your email content, including your subject lines, body copy, and calls-to-action, to identify potential spam triggers or deliverability issues
• Providing guidance on email best practices, such as using a balanced text-to-image ratio, including a clear unsubscribe link, and avoiding excessive use of salesy language or all-caps text
• Helping you craft compelling, engaging email content that inspires action and drives results