Rod Melendez is on a mission to help practitioners thrive in the new era of digital health by introducing them to growth systems that are simple, predictable, and human. As the Head of Partnerships, he leads the company's new client acquisition and partnership initiatives – empowering heart-centered practitioners to transform their patient outreach and practice growth with AI-powered marketing systems.
With over two decades of experience driving SaaS and digital marketing companies to scale from early traction to multi-million ARR, Rod brings a wealth of expertise to his role. His journey has taken him across six countries and three languages including English, Spanish, and Portuguese. He has a unique global perspective that allows him to connect with Big Boost Marketing's diverse, international client base and team.
Rod's approach blends analytical precision with human empathy, forming the foundation of consultative, trust-based partnerships. He takes the time to understand each practitioner's unique challenges and goals, providing strategic guidance and hands-on guidance to help them navigate the complex intersection of healthcare, technology, and marketing. By helping them understand the necessary systems to have in place to effectively educate, nurture, and enroll prospects, Rod sets clients up for meaningful, sustainable growth.
Before joining Big Boost Marketing, Rod held senior leadership roles at international companies including Wisecars UK, where he managed a $70MM global operation and a network of over 150 suppliers, and Inobox Tecnologia, where he built and led SaaS sales teams that consistently exceeded annual revenue targets by 150%. His background in marketing and finance, backed by an MBA from National University in San Diego and a Bachelor's in Business Administration from Alfred University in New York, gives him a rare dual fluency in both business strategy and operational execution.
Trained in the Sandler Sales Mastery methodology, Rod is known for his ability to build genuine relationships, develop repeatable growth frameworks, and consistently turn opportunity into tangible results. His intelligent, articulate, and practical leadership style empowers both clients and team members to excel, always striving for the best possible outcomes.
Rod's global perspective, extensive experience, and unwavering commitment to practitioner success make him an invaluable partner in the journey to predictable, profitable practice growth. With Rod and the Big Boost Marketing team in your corner, you can focus on what you do best: transforming lives.
