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9 Proven Steps to Predictable Practice Growth

At the heart of Big Boost Marketing's approach is our proprietary Prospect to Patient (P2P) methodology. This proven, step-by-step framework guides health-aware consumers from initial interest to becoming fully committed, long-term patients.

The P2P journey unfolds across three key phases:

ATTRACT

  • Visibility Amplifier: We help you expand your reach and attract your perfect patients through strategic social media marketing, targeted video view ads, referral marketing, and AI-driven SEO.
  • Conversion Bridge: Our expertly crafted conversion ads drive qualified leads to your email list, connecting you with prospects who are eager to learn more.
  • Perfect Patient Magnet: We create a variety of compelling opt-in pages – from educational PDF guides and engaging quizzes to live/evergreen webinars, seminars, or 5-day challenges – to capture your ideal patients' attention and contact information.

PRE-EDUCATE

  • Paradigm-Shifting Webinar: Our team will help develop and deliver a powerful live or evergreen webinar that shifts prospects' mindsets and positions you as the go-to authority in your community.
  • Trust-Building Minicourse: We'll create a series of emails, SMS messages, and videos that deliver your webinar content across 10 touchpoints, building trust and deepening your relationship with potential patients.
  • Long-Term Nurture Sequence: With over 85% of discovery calls happening 30-90 days post-opt-in, our long-term nurture sequences keep you top-of-mind and continue to provide value until prospects are ready to take the next step.

ENROLL

    • Fit & Readiness Assessment: Our screening questionnaire ensures that prospects are ready to invest in their health, protecting your valuable one-on-one time in discovery calls.
    • Practice Orientation: Before the discovery call, prospective patients watch a 10-minute video that showcases your care delivery methodology, ensuring they are fully aligned with your approach.
    • Enrollment Conversation: Our discovery call mastery training empowers you to confidently enroll prospects into your care programs, without ever feeling sleazy or salesy.

    By guiding your ideal patients through these three key phases, the Prospects to Patients methodology creates a seamless journey from initial attraction to long-term commitment, helping you build a thriving practice filled with engaged, loyal patients.

Our Implementation Approach

Unlike many marketing agencies, Big Boost has been exclusively focused on the needs of integrative, functional, longevity and regenerative medicine practitioners since 2014. Our team speaks "functional medicine" fluently, recognizing that our field requires an altogether different marketing approach than conventional medical marketing.

For busy health practitioners, our strategy with done-for-you implementation represents the smartest way to install our P2P System in as little as 30 days.

Here's how we guide you through the 9 steps of our proven methodology:

Phase 1: Foundation

  • Ideal Patient Avatar: We help you identify the perfect patients for your practice, diving deep into their challenges, goals, and motivations. This clarity enables us to craft messaging that inspires action.
  • Irresistible Offer: Our team works with you to structure your services into compelling, outcome-focused packages that make it an easy "yes" for patients. We ensure your offers are clear, valuable, and aligned with your ideal patients' needs & desires.
  • Instant Persuasion: We help you articulate your unique approach and outcomes in a way that's authentic, credible, and emotionally safe. By deploying proven persusasion frameworks, we enable you to inspire patients to take action without resorting to high-pressure tactics.

Phase 2: Follow Up

  • Funnels & Nurture: We create AI-powered, automated email and SMS campaigns that educate, engage, and guide patients towards booking a discovery call. Our funnels are designed to build trust, overcome objections, and position you as the go-to authority in your space.
  • Patient Pipeline: Our team implements a visual dashboard to track every lead, so you can provide timely, relevant follow-up. We streamline your outreach process, ensuring consistent 1-on-1 communication that requires less than 15 minutes a day.
  • Discovery Call Mastery: We provide you with a powerful script and framework for conducting effective discovery calls. Our training empowers you and your team to enroll patients with confidence, focusing on serving rather than selling.

Phase 3: Flow (Traffic)

  • SEO/AEO & Strategic Social Media: Our experts optimize your online presence to attract quality leads who are actively searching for your services. By targeting the right keywords and platforms, we help you minimize reliance on constant social media posting.
  • Reviews & Referrals: In today's trust recession, reviews represent an important safety signal to consumers, search engines, and AI tools. This social proof enhances your credibility and expands your reach through patient ambassadors.
  • Paid Ads: Our ad specialists craft compelling campaigns that target your ideal patients across key platforms. By leveraging videoview audience building and retargeting strategies, we help you attract engaged prospects without wasting ad spend or spinning your wheels on social media.

Throughout the implementation process, your dedicated project manager will be there to guide you, answer questions, and ensure seamless integration of the P2P System into your practice. With our done-for-you approach, you can focus on what you do best - transforming lives - while we handle the heavy lifting of marketing.


Ready To Turn More 
Prospects Into Patients?

Reserve your complimentary Success Planning Session to enlist our marketing strategists' help in identifying and overcoming your biggest bottlenecks that hold your practice back. 100% free, 100% powerful.

Reserve Success Planning Session
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