The Big Boost BlogThoughts and suggestions to help you build a thriving integrative practice...
Discover the structure of a compelling Youtube video to help you create connections with your prospective patients AND rank on Youtube.
Video is one of the key tools in practice marketing... and in this video, I'll highlight the 4 "MUST-HAVE" videos for your practice website!
A good practice marketing strategy should have a good mix of marketing media... and using this POERM framework is a great way to map out your strategy.
FB groups can provide a space to educate, nurture and empower consumers looking to live their best, healthiest lives... if you do it right.
If you want more people to remark on your practice, then you need to create more remarkable experiences. Here's how...
In this video, we are going to talk about how to create a patient-friendly website (including some of the often overlooked aspects that make for a great experience)...
In this video, we are going to talk about how to leverage Google My Business so it will be easier for your patients to find information about you online...
It's not just your clinical knowledge and expertise that make your patients choose YOU but also your ability to translate that knowledge in a way your patients can understand. In this video, we will talk about minding your digital bedside manners and how to put your best foot forward.
When it comes to shaping the perception of your audience about what integrative, naturopathic, and functional medicine is, nothing beats video. And in the world of marketing, video is clearly the most effective way to convey your message.
Discovery the 3 pieces that you need to consider BEFORE you work on your actual marketing funnel – things that most practitioners unknowingly skip over, only to wonder why their marketing is not connecting despite their best intentions and efforts.
In this video tutorial, I highlight how to create a high-converting lead magnet so you can grow your email list. Plus, I showcase actual lead magnet examples from health practitioners.
Are you looking to scale your practice and serve a wider audience? Discover why online courses are the perfect virtual component, and what you need to know before you start an online course.
Discover the biggest social media marketing mistakes to avoid as a health practitioner, so your social media efforts convert interest into actual patients.
Wondering how to keep your social media accounts and passwords safe from hackers? In this video, I’ll share tips and best practices to protect your accounts and avoid having to deal with the resulting nightmare when you get hacked.
Retargeting ads are among the highest converting ads because they focus on an audience that already knows you. In this video, I’ll share the 3 types of retargeting ads every integrative, naturopathic and functional medicine practice should run.
As a marketing technologist serving the integrative, naturopathic and functional medicine provider community, I frequently have to weigh in on a provider’s “tech stack”… discover my top recommendations for email CRMs.
Discover how we turn a single Youtube video into a blog post, an email newsletter and about ~40 social media posts in a matter of just 4 hours/week… so you’re seen as the go-to expert in your community.
Discover 4 things to help you boost consumer confidence and trust into you and your practice, so you reduce potential points of friction and making it’s easier to get patients started on care.
Discover the three mistakes to avoid with your practice website plus which key features to add so that your website converts more website visitors into email subscribers.
In this video tutorial, I’ll share the one thing that will drastically improve the efficiency of your discovery consults - allowing us to shorten calls by 66% while improving enrollment.
In this video tutorial, I highlight how to develop preeminence in your community, so that your patients already know, love and trust you before they meet you in person.