For a long time, we've talked about the importance of video in your practice marketing to connect and convert prospective patients into your clinic. So in this video, I'm going to talk about the five reasons why you should be marketing your practice on YouTube.
People are already looking for a practitioner just like you on Google and YouTube. So these prospects are a lot more aware of why they want a functional medicine practitioner, which is very different from what happens on Facebook, where it's mostly about creating that awareness in the first place.
Youtube is the second largest search engine in the world – so if you title your videos the right way (and cover the right topics), you can start generating free traffic to your website. The way this works is that you have keyword-optimized video titles, you have keywords that you're using inside the YouTube video, and so people can find your video on YouTube.
The next step is embedding the video as a video blog on your website, which is searchable by Google and gets indexed, helping you rank that page of your website for a certain keyword.
And lastly, you can also use that new video blog for email marketing to your existing lists, you send out a newsletter saying,
The Facebook ad platform is certainly a very important platform, because a lot of consumers are on it each and every day.
But Facebook is also a very unstable platform right now, especially with the advent of iOS 14.5. A lot of people are wondering whether Facebook advertising will get more expensive and so it's a good point in time to diversify your marketing away from Facebook or Instagram only to also include Google and YouTube.
YouTube ads have a lot more targeting options compared to Facebook video ads. So for instance, there's a lot more keywords around conditions that you can target. You can also target a specific video channel, specific videos, specific keywords. And so there's a lot more options available in YouTube advertising compared to Facebook.
ROI for Youtube video ads can be a lot higher compared to other platforms, because you're dealing with viewers that have shown specific intent – and not just came across your video in their newsfeed. And so we can see that the initial conversion is a little bit more expensive, but usually in translates faster into patients (as I mention in more detail in the video).
And that brings me really to the last point I want to make here: Our most popular traffic package is a combination of Google ads, YouTube marketing, SEO as well as email marketing – combining the best of video marketing into one package for both short terms results and longterm SEO.
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