Just like in health, it's much easier to maintain a functioning website rather than letting it deteriorate and then only taking action when things are broken. This is why it's important to do preemptive maintenance and security updates.
In this video, we are going to talk about why you should regularly update your website and the three areas that you need to focus on.
Regularly updating your website is just as important as regularly maintaining health and your immunity... so you're ready when viruses come knocking on your door.
Specifically for websites, there's a number of bots out there that automatically probe for vulnerabilities and then spring into action when they find a website with unpatched security issues.
That's why it's so important to have a dedicated team member (or website support team) to keep your website up-to-date.
Here's three website areas you need to focus on:
Make sure that your website links are all working and your blog posts are still on point and relevant to your niche. Another thing to regularly update is your "About" information. If there are changes in your team, contact information, it should be up-to-date as well.
When website hosting sites like WordPress comes out with updates or new plugins, your website should also be up-to-date the same way your phone needs the latest Android or iOS updates.
When it comes to website maintenance, I believe it's not something that you as a practitioner should be doing. It's something that needs to be done on a recurring basis and it's much cheaper if you just outsource it to a team who does it.
If you are already creating content on social media, then I highly suggest that you also add that content to your website. Your website should not only educate people, but also drive action like content consumption or signing up for a discovery call.
At Big Boost, we have a service to guide your content marketing - providing you with SEO-optimized titles and talking points, and then editing your videos. To learn more, watch my explainer video...
So if you enjoyed this content, please…
If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.
Our team is here to take care of your marketing strategy and technology, so you can focus on what you do best... helping patients create optimal health and resolve underlying issues.
As a trusted partner for many practitioners and organizations (like the Evolution of Medicine and the Institute For Functional Medicine), we know exactly what you need to create a consistent stream of patients.
Practitioners need to leverage technology so they can spend their precious time with only those prospects that are ready to work with them in a 1-on-1 relationship.
That's why we developed our proprietary framework to help you attract, nurture and convert the right prospects into patients leveraging patient pipelines, text message marketing and detailed tracking.
Unlike other web designers, our team has deep expertise so you don't have to explain what you need build... why not tap into our team's collective insights from working with many of today's top practitioners?
We have a proven all-in-one technology framework that replaces close to a dozen softwares such as ActiveCampaign, Clickfunnels, Calendly, Teachable, Kajabi, LeadQuizzes and more.