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Why Update Your Website Regularly

Published By: Uli Iserloh
Date: June 20, 2021

Just like in health, it's much easier to maintain a functioning website rather than letting it deteriorate and then only taking action when things are broken. This is why it's important to do preemptive maintenance and security updates.

In this video, we are going to talk about why you should regularly update your website and the three areas that you need to focus on.

The Importance Of Regularly Updating Your Website

Regularly updating your website is just as important as regularly maintaining health and your immunity... so you're ready when viruses come knocking on your door.

Specifically for websites, there's a number of bots out there that automatically probe for vulnerabilities and then spring into action when they find a website with unpatched security issues.

That's why it's so important to have a dedicated team member (or website support team) to keep your website up-to-date.

Here's three website areas you need to focus on:

#1 - Annual Review of Your Website Content

Make sure that your website links are all working and your blog posts are still on point and relevant to your niche. Another thing to regularly update is your "About" information. If there are changes in your team, contact information, it should be up-to-date as well.

#2 - Security Updates, Maintenance & Website Backup

When website hosting sites like WordPress comes out with updates or new plugins, your website should also be up-to-date the same way your phone needs the latest Android or iOS updates.

When it comes to website maintenance, I believe it's not something that you as a practitioner should be doing. It's something that needs to be done on a recurring basis and it's much cheaper if you just outsource it to a team who does it.

#3 - Regular Content Marketing

If you are already creating content on social media, then I highly suggest that you also add that content to your website. Your website should not only educate people, but also drive action like content consumption or signing up for a discovery call.

At Big Boost, we have a service to guide your content marketing - providing you with SEO-optimized titles and talking points, and then editing your videos. To learn more, watch my explainer video...

Next Steps

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If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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