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Virtual Workshops vs Webinars: Which One To Use When?

Published By: Uli Iserloh
Date: August 30, 2021

The other day, I was on a call with one of our clients, and we talked about webinars and workshops to not only educate prospects, but also enroll them into 1-on-1 care, group programs or online courses.

Whether you are running regulars workshops or doing live webinars for your practice, both have the power to get your message out to a bigger audience and enroll people into your practice. But what exactly is the difference between a webinar and a workshop... given that both can be delivered via Zoom webinar?

And how do you decide when to use which?

Virtual Workshops

In my book, a virtual workshop is essentially a two-hour session where attendees master a certain skill or process that they can then execute on their own.

Virtual workshops can also be easily turned into a course... so whenever you want to build an online course, I suggest to first offer it as a paid workshop to gauge interest and then convert it into a course. This is the exact process I used to create my "Content In A Day" workshop/course.

If you are interested in running your own virtual workshop and turn it into an online course, watch out for my workshop later this year on the topic.

Live/Evergreen Webinar

When it comes to webinars, I think of a a 60- to 90-minute affair where you educate and motivate people to take a certain action. It's not necessarily about mastering a skill but actually revitalizing their mind that they have to go in a different way about what they want to do.

If you're doing a webinar about "Adrenal/Thyroid Dysfunction" for example, the goal is not to resolve their underlying hormonal imbalances but to give the audience an appreciation for what needs to happen for them to get better.

Typically, live webinars come with a call to action for a discovery call (especially if you're presenting a high-ticket offer beyond $2000), although if your webinar is about a more affordable online course or group program (offer is below $2000), you might be able to directly send webinar attendees to a sales page.

For integrative, naturopathic and functional medicine practitioners, you can probably enroll attendees straight into your group programs but I recommend that you get them first into a discovery call so they can further ask questions and evaluate if they are comfortable enough to move forward with you.

Next Steps

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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