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How To Use Workshops & Webinars To Position Yourself As The Go-To Health Provider

Published By: Uli Iserloh
Date: December 21, 2018

Welcome to the fifth video in our series about how to become known for your expertise - talking about in-person workshops and webinars

Because I believe that it’s not enough to BE a great health practitioner… you have to be KNOWN as one!

But if you haven’t yet watched the previous videos, you might want to watch those first for better context on what preeminence is, and how to establish it through social media, your website and your emails.

So far, we’ve talked a lot about digital marketing – using the Internet to distribute your content to demonstrate your authority and establish connection with your ideal patients.

And while that’s the foundation for becoming widely known, nothing beats the power of nose-to-nose, toes-to-toes interactions during a live, in-person workshop.

It’s the gold standard to create relationships fast, because your audience gets to experience you in full 3D over the span of 1-2 hours.

With the right presentation, you can establish trust, create connection and get them to realize that you’re indeed the ONE that they’ve been looking for all along.

And at the end of the presentation, you get to offer them a paid initial consultation as the next best step.

Now, as powerful as these workshops are, they are also time-consuming to organize and host, and they can be a pain to fill.

And that’s why you might want to consider automated, pre-recorded webinars as the perfect blend of impact AND convenience.

In the era of Netflix and chill, your audience has been trained to expect on-demand access whenever it is convenient for them, and that’s why a webinar allows you to expose a lot more prospects to your presentation than compared to an in-person workshop that they have to show up at a specific time and date.

Rather than describing the exact mechanics of a webinar, why don’t you sign up for my training on “how we help practitioners become known for their expertise” to experience for yourself the flow, the pacing and the languaging of a well-executed webinar that gets your audience to see you as the definitive expert and the most trusted advisor that has their best interests at heart?

Simply click here to save your seat… and I’ll see you on the webinar.

Now, for those of you that want to connect more directly with me, I’ve set aside some time for complimentary phone consultations to explore if we're a good match for helping you become better known in your community for your expertise, for the clinical outcomes that you help your clients and patients achieve…. so you can attract, nurture and convert more patients with an automated patient acquisition funnel.

Here’s what I mean by patient acquisition funnel:

All this work that you may be doing on social media and elsewhere to create traffic TO your website… you also need a website that’s optimized to get prospects on your email list – so you can nurture them with a series of automated emails through what we call an email autoresponder.

All of which gets them to know, love and trust you enough to get on the phone with you.

And this entire system – from website to email autoresponder to online appointment scheduler is what constitutes the patient acquisition funnel…. Because it funnels prospects towards becoming a patient… pretty much on autopilot.

And here’s what happens when you start to be known as a health leader in your community – long before somebody ever steps into your practice!

  • Patients haggle less over price (because they see the value you provide)
  • Your patient enrollment goes up (because they are pre-sold on doing business with you)
  • You can charge what you know you’re worth
  • Patients stick more consistently to treatment plans (because they respect you as the authority), and
  • They get better clinical outcomes (because they know they’re working with the best)

If that sounds good to you, book your discovery call through my online scheduler, so we can explore our potential partnership.  

Slots for these free consultations are limited, so the sooner you sign up, the quicker we can move forward.

I hope to see you on one of my next discovery calls!

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and...

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Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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