Book Your Marketing Audit

Planning Your 2022 Marketing Approach

Published By: Uli Iserloh
Date: December 03, 2021

As 2021 is winding down, it's natural to look ahead of what next year has in store. If you have not yet downloaded your personal copy of my State of Functional Medicine Marketing 2022 report, then I encourage you to grab your copy right now.

In planning for 2022, I suggest that you start with the foundations. It doesn't matter what platform you are focusing on – whether it's Youtube, TikTok, Instagram, or any other social media platform – just like in functional medicine, it's better to start from a solid foundation.

In this video, I will talk about the five pillars that make up the foundations for an effective practice marketing strategy and how you can apply it to your practice.

If you've always felt that marketing is inherently "sleazy" or "salesy", then pay close attention to pillar #5 that will cure that notion once and for all!

Upcoming Training

If you'd like to go deeper on how to plan for 2022, then join me in my upcoming training. I will go deeper on these five strategic pillars as well as:

✅ How the pandemic changed the private practice marketing forever and what you can do right now to shift towards a much more powerful approach for 2022.
✅ Why the fortune is indeed in the follow-up
✅ Three specific steps you can use to fast track functional medicine ready prospects into discovery calls.
✅ My 80/20 rule for Functional Medicine Marketing and what that means for your email marketing.
✅ And lastly, the mental shift you need to make to fill your practice to capacity.

To join, simply register your seat here...

And for those that want more specific help, I invite you to claim your free practice health checkup, because I believe you can't fix something unless you understand what's exactly broken. To unleash your practice's true potential, simply claim your free checkup here.

Plus, if you enjoyed this content, please join our free Facebook Group (Digital Marketing For Health Professionals) full of like-minded practitioners on a similar journey to more freedom & sanity...

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


Our team is here to take care of your marketing strategy and technology, so you can focus on what you do best... helping patients create optimal health and resolve underlying issues.

As a trusted partner for many practitioners and organizations (like the Evolution of Medicine and the Institute For Functional Medicine), we know exactly what you need to create a consistent stream of patients.

Meet Our Team »


Practitioners need to leverage technology so they can spend their precious time with only those prospects that are ready to work with them in a 1-on-1 relationship.

That's why we developed our proprietary framework to help you attract, nurture and convert the right prospects into patients leveraging patient pipelines, text message marketing and detailed tracking.

Learn more about our approach to patient acquisition »


Unlike other web designers, our team has deep expertise so you don't have to explain what you need build... why not tap into our team's collective insights from working with many of today's top practitioners?

We have a proven all-in-one technology framework that replaces close to a dozen softwares such as ActiveCampaign, Clickfunnels, Calendly, Teachable, Kajabi, LeadQuizzes and more.

Get your technology gameplan »
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram