Book Your Marketing Audit

How To Generate More Discovery Calls

Published By: Uli Iserloh
Date: February 22, 2022

If you're wondering how to generate more discovery calls in your integrative or functional medicine practice, this video is for you!

I'll share what's likely missing in your current marketing approach, and how adding this ONE element could make all the difference in filling your practice to capacity... predictably.

Going Beyond "Old-Skool" Marketing Technologies

Until about 18 months ago, all we had was "old-skool" marketing technologies such as ActiveCampaign, Mailchimp, GetResponse and ConstantContact – designed for 1-to-many mass broadcasts. But with a new breed of marketing platforms, we now have vastly improved capabilities to not only initiate two-way communications and better track, measure and optimize your functional medicine marketing efforts. Yes, software is getting cheaper and more powerful over time... so you could save a bundle while enhancing your capabilities!

Establishing Trust Faster

Ultimately, it comes down how fast you can build trust with your audience... so that they feel comfortable enough to schedule a discovery call with you. In a nutshell, if you can build trust faster – you will generate more discovery calls... which in turn will lead to more patients. In the video, I'll explain what the most trusted communication medium is... and how "old-skool" marketing technologies simply don't support that channel.

More Meaningful Conversations = More Discovery Calls

In today's world, relationships and trust are the key currencies that differentiate one practitioner from another. It's not the list of your credentials, but how comfortable your ideal clients feel about you and your vibe. So the more meaningful conversations you generate – making your audience feel that they have a direct line of communication with you – the more likely they'll see you as the most trusted advisor that can help them on their health journey.

Demo Of BBM Marketing Platform

If you're interested in a look behind the scenes, check out a walkthrough of our BBM App where I show the technology in action... so you can see firsthand what it looks like, how it works! Or click here to get a personal demo.

If you enjoyed this content, please join our free Facebook Group (Digital Marketing For Health Professionals) full of like-minded practitioners on a similar journey to more freedom & sanity...

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


Our team is here to take care of your marketing strategy and technology, so you can focus on what you do best... helping patients create optimal health and resolve underlying issues.

As a trusted partner for many practitioners and organizations (like the Evolution of Medicine and the Institute For Functional Medicine), we know exactly what you need to create a consistent stream of patients.

Meet Our Team »


Practitioners need to leverage technology so they can spend their precious time with only those prospects that are ready to work with them in a 1-on-1 relationship.

That's why we developed our proprietary framework to help you attract, nurture and convert the right prospects into patients leveraging patient pipelines, text message marketing and detailed tracking.

Learn more about our approach to patient acquisition »


Unlike other web designers, our team has deep expertise so you don't have to explain what you need build... why not tap into our team's collective insights from working with many of today's top practitioners?

We have a proven all-in-one technology framework that replaces close to a dozen softwares such as ActiveCampaign, Clickfunnels, Calendly, Teachable, Kajabi, LeadQuizzes and more.

Get your technology gameplan »
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram