If you're wondering how to generate more discovery calls in your integrative or functional medicine practice, this video is for you!
I'll share what's likely missing in your current marketing approach, and how adding this ONE element could make all the difference in filling your practice to capacity... predictably.
Until about 18 months ago, all we had was "old-skool" marketing technologies such as ActiveCampaign, Mailchimp, GetResponse and ConstantContact – designed for 1-to-many mass broadcasts. But with a new breed of marketing platforms, we now have vastly improved capabilities to not only initiate two-way communications and better track, measure and optimize your functional medicine marketing efforts. Yes, software is getting cheaper and more powerful over time... so you could save a bundle while enhancing your capabilities!
Ultimately, it comes down how fast you can build trust with your audience... so that they feel comfortable enough to schedule a discovery call with you. In a nutshell, if you can build trust faster – you will generate more discovery calls... which in turn will lead to more patients. In the video, I'll explain what the most trusted communication medium is... and how "old-skool" marketing technologies simply don't support that channel.
In today's world, relationships and trust are the key currencies that differentiate one practitioner from another. It's not the list of your credentials, but how comfortable your ideal clients feel about you and your vibe. So the more meaningful conversations you generate – making your audience feel that they have a direct line of communication with you – the more likely they'll see you as the most trusted advisor that can help them on their health journey.
If you're interested in a look behind the scenes, check out a walkthrough of our BBM App where I show the technology in action... so you can see firsthand what it looks like, how it works! Or click here to get a personal demo.
If you enjoyed this content, please join our free Facebook Group (Digital Marketing For Health Professionals) full of like-minded practitioners on a similar journey to more freedom & sanity...
