Marketing your practice often means working on your funnel, social media, website and email. But what's usually overlooked is your most powerful leverage: Making your offer more irresistible!
In this video, I'm going to talk about a simple framework on how to better present your offer to your prospects.
It's not about changing the kind of service or products you deliver, but what kind of offer matches your prospects' needs. A good way to go about this is to take a look at how other health practitioners describe their offer. Study their offer and look at how they increase value perception of their offers.
As much as we want to discuss details of our offer in a discovery call, it's still ideal to have a readily available resource for them to take a look at.
Here's a couple points to keep in mind about structuring your sales page:
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