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How To Frame Your Offer

Published By: Uli Iserloh
Date: May 11, 2021

Marketing your practice often means working on your funnel, social media, website and email. But what's usually overlooked is your most powerful leverage: Making your offer more irresistible!

In this video, I'm going to talk about a simple framework on how to better present your offer to your prospects.

The Actual Offer

It's not about changing the kind of service or products you deliver, but what kind of offer matches your prospects' needs. A good way to go about this is to take a look at how other health practitioners describe their offer. Study their offer and look at how they increase value perception of their offers.

Sales Page For Your Offer

As much as we want to discuss details of our offer in a discovery call, it's still ideal to have a readily available resource for them to take a look at.

Framework For A Sales Page

Here's a couple points to keep in mind about structuring your sales page:

  • Great sales pages take prospects on a journey from where they're at right now, to where they want to be.
  • Show that you understand their needs and position yourself as the right person to address their issues.
  • Create excitement for what your program can accomplish for the right person.
  • Give prospects a virtual test-drive of what it's like to go through program.
  • Preemptively address objections about money, about their ability to do this, about not having the time to do it.

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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