Working with integrative, naturopathic, and functional medicine practitioners, I always hear they are confused what to say in their Youtube videos, especially with videos designed to get their prospects' attention and have them take action.
In this video, we will discuss the structure of a compelling YouTube video to help you create connections with your patient prospects.
Every video starts with the introduction where you have to be clear why they need to watch the video... what's in it for them. Asking questions like "Have you experienced ____", "Are you suffering from ____" helps you set up the problem you will address later on in the video.
After the initial hook, it's time to quickly orient the viewer... especially those that don't know you yet. Briefly talk about the bigger mission of your practice and what you're passionate about. Then encourage people subscribe on Youtube and watch out for content you release on your channel.
For viewers to open their mind to new possibilitites (and new treatment approaches!), you have to first introduce the conventional approach to the problem... because unless they understand why the conventional approach hasn't worked for them, they can't appreciate a different approach.
Once you've introduced the conventional approach to the problem, it's time to compare and contrast this with YOUR approach. As an integrative, naturopathic or functional medicine practitioner, this shouldn't be too hard to pull off. Try debunking myths that they've been following along and get them to look at their problem from your vantage point.
The last part of your Youtube video is the call to action. Talk about the next steps – which could be signing up for a discovery call or a lead magnet or watch other videos in your channel. You want to make sure that the next steps will be clear about what they need to do to move forward.
Check out the resources below to give you additional tips on how to create a strong call to action and some tech tips when you create your next video.
To help you generate better videos, I have created a special interactive guide. It contains tips about what video equipment to choose, how to set up and use a teleprompter, and how to boost your energy when you are in front of the camera. Simply click here to access the interactive guide!
To help you identify which keywords to select (and which ones to avoid) to get your video ranked, check out this guide with tips on how to get your practice ranked on Google.. and how health professionals should optimize their Youtube videos for local SEO. Simply click here to download the guide!
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