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How To Create Compelling YouTube Videos

Published By: Uli Iserloh
Date: March 02, 2021

Working with integrative, naturopathic, and functional medicine practitioners, I always hear they are confused what to say in their Youtube videos, especially with videos designed to get their prospects' attention and have them take action.

In this video, we will discuss the structure of a compelling YouTube video to help you create connections with your patient prospects.

Empathy With A Hook

Every video starts with the introduction where you have to be clear why they need to watch the video... what's in it for them. Asking questions like "Have you experienced ____", "Are you suffering from ____" helps you set up the problem you will address later on in the video.

Orient Viewers

After the initial hook, it's time to quickly orient the viewer... especially those that don't know you yet. Briefly talk about the bigger mission of your practice and what you're passionate about. Then encourage people subscribe on Youtube and watch out for content you release on your channel.

Highlighting The Conventional Approach

For viewers to open their mind to new possibilitites (and new treatment approaches!), you have to first introduce the conventional approach to the problem... because unless they understand why the conventional approach hasn't worked for them, they can't appreciate a different approach.

Highlighting Your Approach

Once you've introduced the conventional approach to the problem, it's time to compare and contrast this with YOUR approach. As an integrative, naturopathic or functional medicine practitioner, this shouldn't be too hard to pull off. Try debunking myths that they've been following along and get them to look at their problem from your vantage point.

Call To Action

The last part of your Youtube video is the call to action. Talk about the next steps – which could be signing up for a discovery call or a lead magnet or watch other videos in your channel. You want to make sure that the next steps will be clear about what they need to do to move forward.

Check out the resources below to give you additional tips on how to create a strong call to action and some tech tips when you create your next video.

The Ultimate Video + Teleprompter Guide

To help you generate better videos, I have created a special interactive guide. It contains tips about what video equipment to choose, how to set up and use a teleprompter, and how to boost your energy when you are in front of the camera. Simply click here to access the interactive guide!

How to Optimize Your Youtube Videos for SEO Guide

To help you identify which keywords to select (and which ones to avoid) to get your video ranked, check out this guide with tips on how to get your practice ranked on Google.. and how health professionals should optimize their Youtube videos for local SEO. Simply click here to download the guide!

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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