Let’s face it, content creation for your blog and social media can feel like a gigantic time-suck... and yet it’s the basis to build preeminence around you and your practice.
So if you’re wondering how we create content for an entire week around a single topic in about 4 hours, then this video is for you...
I’ll give you a behind-the-scenes look how we turn a single Youtube video into a blog post, an email newsletter and about ~40 social media posts across all platforms – all in a matter of about 4 hours/week.
Once you do this consistently, you’ll establish thought leadership, authority and that Know-Love-Trust factor
But first, let’s explain...
When prospects don’t know about you, your services, and how you can help them... there’s very little chance they’re ever gonna buy. Because a confused buyer doesn’t buy.
On the surface, health practitioners may balk at the idea of giving away their precious expertise for free. After all, the idea is to enroll potential patients into their care packages, so why should they give away their insight via free content?
Unfortunately, this kind of thinking tends to devalue the patients’s needs. Of course, you want to sell your products and services. But prospects care much more about their own challenges, and how to solve them, than the fact that you have a service to offer. For example: How do I know if I’m going about my chronic health challenges the right way? How do I overcome XYZ? How do I find the right practitioner to help me?
Educational content addresses these challenges and provides tools to overcome them, ultimately building trust and connection between you and your prospective patients. That’s why we first have to educate them on your unique value proposition, highlighting the Unique Mechanism Of The Problem (UMP) and then transitioning into the Unique Mechanism Of Your Solution (UMS).
In the video, I'll explain in much more detail the specific considerations going into each of the five steps, but here's a quick overview. Also, be sure to download our annotated Video Formula, so you know exactly what to include in your videos, in the right order.
Given the quality of modern smartphone cameras, you really just need a couple of basics to record quality video.
Be sure to download our Essential Video Formula, so you know exactly what to include in your videos, in the right order.
So if you enjoyed this content and you want more of it, make sure you go ahead and...
If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.
Our team is here to take care of your marketing strategy and technology, so you can focus on what you do best... helping patients create optimal health and resolve underlying issues.
As a trusted partner for many practitioners and organizations (like the Evolution of Medicine and the Institute For Functional Medicine), we know exactly what you need to create a consistent stream of patients.
Practitioners need to leverage technology so they can spend their precious time with only those prospects that are ready to work with them in a 1-on-1 relationship.
That's why we developed our proprietary framework to help you attract, nurture and convert the right prospects into patients leveraging patient pipelines, text message marketing and detailed tracking.
Unlike other web designers, our team has deep expertise so you don't have to explain what you need build... why not tap into our team's collective insights from working with many of today's top practitioners?
We have a proven all-in-one technology framework that replaces close to a dozen softwares such as ActiveCampaign, Clickfunnels, Calendly, Teachable, Kajabi, LeadQuizzes and more.