Today's patients are more sophisticated consumers than ever… and a big factor in choosing their health practitioner is not just the quality of your services, but also the quality of their overall experience with your practice.
Putting them at the center when you create your website is probably the simplest way to make a patient-friendly website. But if we can dissect it further – because there are a couple more things you need to keep in mind when crafting your website.
Too many websites only focus on the 2-3% of visitors that are ready to transact with you RIGHT NOW (they might be warm referrals from providers or previous patients), rather than the 40-50% of visitors that are ready to become a patient in the NEXT 90 DAYS (but are currently on the fence).
Thus, ensure that your website has calls to action (CTA) that meet a variety of visitor needs:
You may have all the information your patient needs, but if it is not arranged (or verbalized) in a way that a typical patient will understand, it will be hard for them to navigate.
In last week's Marketing Minute, I talked about the importance of a good content structure. Communicating the right things to your patients the right way is very important to their user experience.
Deploy a mix of the right tools and technologies. From appointment scheduling, to accessing your EMR, digital intake forms, your online store – the right combination of tools can sometimes improve patient-doctor relationships and even improve clinical outcomes.
However, It’s important to separate the “must-have” features from the “nice-to-haves” early on, so you don’t waste time considering solutions that don’t fit your patient's needs or that cost too much.
Finally, ensure that your website is mobile-responsive and fast-loading… both of which play into a great consumer experience, and ultimately better SEO. In this context, hosting platforms like Wix lag behind, so it might be time to upgrade.
If you’d like our team’s feedback on your website, schedule a complimentary strategy session and let's talk about how you can create a more patient-friendly website.
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