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Engineering Social Proof: Social Followers

Published By: Uli Iserloh
Date: April 15, 2021

Should you really care about the number of your followers on social media?

Most integrative, naturopathic and functional medicine providers I encounter expressed concerns about not having a lot of followers on their online profiles and feel it's hurting their practice.

In this video blog, we are going to talk about engineering social proof with a specific focus on your followers.

Does Having More Followers Mean More Social Proof?

While having more followers is a good way to demonstrate social proof and authority, this should not come at the expense of buying your way into more likes on your pages.

The problem with buying followers is that these aren't the ideal clients you want to work with. Let's say you're in the U.S. and most of your 50,000 followers are from Asia... it's a vanity metric that looks good on paper, but will make it impossible to use your FB page followers and page post engagement for FB ads.

Targeting The Relevant Audience For Your Practice

A good strategy is building your following the legitimate way - such as with FB ad campaigns targeting clients who are good fit for you or creating your own online community via Facebook groups.

Because when you target the right consumers and build a community around your practice, you will have a better shot at enrolling clients.

Social Proof Beyond Followers

When it comes to engineering social proof, it can originate in many different places:

Social proof can come from testimonial videos, case studies, and your content marketing. This way, people can clearly see your track record in helping people just like them.

Focus on showing results by featuring real stories from clients you have worked with. Get them to share the results they have achieved. Essentially, the goal is to veer away from your follower count as the only way to engineer social proof for your practice.

If you want to get more resources, take a look at the resources below - there are several free guides that go deeper on the aspects covered here.

How To Attract, Nurture, And Convert More Prospective Patients

You don't have to be a marketer or tech whiz to convince patients to work with you. I created a special interactive guide. It contains a framework to nurture your prospects efficiently and how you can become the go-to expert in your community within 2 months. Simply click here to access the interactive guide!

How To Create A Compelling Lead Magnet (To Attract The Right Patients Into Your Practice

There are 4 elements of a high-converting lead magnet. To help you identify the rights patients, check out this guide with tips on which types of lead magnets are best suited for attracting prospective patients.. Simply click here to download the guide!

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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