Why I don't worry about traffic to my website, at least not as the very first thing when it comes to marketing. And what you have to understand is that there is a success equation.
Traffic times conversion equals success. If you push a bunch of traffic from Facebook, social media, paid sources to your website and your website is not optimized: you don't look the part, it doesn't say the right things and you're not capturing people's email address. The overall result will still be zero.
The analogy that I have is if you have a leaky bucket, are you going to pour more water in there or are you first fixing the holes and then pouring more water into it? What it really means is before you really start thinking about traffic to your website, let's actually evaluate if you're website is doing what it's supposed to do, i.e. Does it look the part? Does it say the right things? Does it capture people's email addresses? So that you had a shot at nurturing those people via email and video into actual patients.
So once that's in place, then we can turn our attention to traffic and think about what do we have to communicate on social media, whether it's paid or free social media, to get more people to our website.
So if you enjoyed this content and you want more of it, make sure you go ahead and...
If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you.
Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.
Our team is here to take care of your marketing strategy and technology, so you can focus on what you do best... helping patients create optimal health and resolve underlying issues.
As a trusted partner for many practitioners and organizations (like the Evolution of Medicine and the Institute For Functional Medicine), we know exactly what you need to create a consistent stream of patients.
Practitioners need to leverage technology so they can spend their precious time with only those prospects that are ready to work with them in a 1-on-1 relationship.
That's why we developed our proprietary framework to help you attract, nurture and convert the right prospects into patients leveraging patient pipelines, text message marketing and detailed tracking.
Unlike other web designers, our team has deep expertise so you don't have to explain what you need build... why not tap into our team's collective insights from working with many of today's top practitioners?
We have a proven all-in-one technology framework that replaces close to a dozen softwares such as ActiveCampaign, Clickfunnels, Calendly, Teachable, Kajabi, LeadQuizzes and more.
