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Don't Fall For This AI-Powered Cyber Threat

Published By: Uli Iserloh
Date: January 02, 2024

Are you aware of the latest cyber threat using very sophisticated AI tools?

It just happened to one of our clients, so I want to share what happened as a public service announcement, so you can protect yourself.

Plus, watch till the end where I'll share additional tips how to protect yourself from "phishing" attempts on Facebook.

UPDATE: Since I shot the video, additional details emerged: Apparently, the con artist left voicemails and engaged in actual phone conversations using an AI-generated voice that sounded just like me... though not quite.

So, beware of any phone calls/conversations that follow the similar pattern of online "phishing" attempts for sensitive information.

In an era where technology is advancing at an unprecedented pace, our online security is facing challenges like never before. This post is inspired by a recent event, which serves as a stark reminder of the evolving landscape of cybercrime.

Here's the disturbing trend: Hackers are now using AI tools to create convincing impersonations of real people. Imagine receiving a message from a colleague or a familiar contact, only to realize later that it was an AI-generated fake, designed to extract sensitive information from you. This new tactic represents a significant escalation in the cyber threats we face, making it more difficult to distinguish between what's real and what's a scam.

Additionally, these threats extend to platforms like Facebook, where users are bombarded with messages warning of content violations or urgent actions required. These messages often contain misleading links and are adorned with official-looking logos, making them appear credible at first glance.

So stay vigilant, stay informed, and here's more relevant information provided by Facebook.

How To Protect Your Account

Scammers who try to trick people into sharing personal information, passwords, or credit card numbers typically do so via fraudulent emails, messages, or websites that might appear legitimate, such as a bank, email provider, or social media platform. More on common scams below.

To start, here are three simple rules to help you protect yourself when encounter a scam:

  • Slow down: Scammers often try to create a sense of urgency or threaten you with losing your account or other action. Take time to ask questions and think it through.
  • Spot check: Scammers often mention a problem to encourage you to act. Do your research to double-check the details before clicking links or downloading files. Does what they’re telling you make sense?
  • Don’t send: Scammers often pretend to be from a familiar organization, they may use its employee photo they stole from the internet to convince you. No reputable organization will demand payment on the spot.

On social media, look out for the following signs when considering whether to accept a friend request or respond to a message:

  • Messages or posts with poor spelling and grammar errors.
  • A message asking for your urgent response because something is wrong with your online account.
  • A message that simply asks you to log in with your social media, email or bank account to read an important message about the services you use online.
  • People who you don’t know or famous people asking for money.
  • People claiming to be a friend or relative in an emergency.
  • People asking you to move your conversation off Facebook.
  • Accounts that have no friends, profile photo, or real-looking activity on Facebook.

Tips To Keep Your Account Secure

  • Don't click suspicious links: If you get a suspicious email or text or social media message claiming to be from Facebook, don't click any links or attachments. First, check in your Facebook settings whether it came from Facebook.
  • Do not download files or software coming from people you don’t know: Use caution when installing browser extensions and 3rd party apps, particularly when they offer functionality that sounds too good to be true or require you to login with your social media credentials before even using them.
  • Don't answer and report messages that ask for your password, social security number or financial information like credit card numbers.
Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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