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Do I Need A Marketing Funnel To Grow My Practice?

Published By: Uli Iserloh
Date: August 25, 2021

Which type of health professionals can benefit most from a dedicated marketing "funnel" to fill their practice?

As a functional medicine marketing technologist, it's one of the most frequent questions I get.

And just to define what I mean by funnels... marketing "funnels" are merely a set of web pages and emails/SMS arranged in a strategic order to mirror the patient journey from awareness through nurture all the way into enrolling as your client.

You can liken that process to buying a car. You don't just go to a dealership and buy a car... there is a series of steps that precedes the actual purchase and every single buyer will go through them without fail!

In this video, I want to share my experience working with hundreds of integrative, naturopathic and functional medicine providers on how we help them attract, nurture, and enroll the right clients through marketing funnels.

Top of the Funnel (TOFU): Awareness Stage

If you picture the top part of the funnel, this is the awareness stage where you put out content that captures the attention of those consumers that could potentially become paying clients. In essence, we want our audience to make a mental note to dig deeper into what you've got to say on the topic.

Most consumers will only be "problem-aware" at this stage, so it's beneficial to meet them where they're at. Lead with symptoms or what they've been diagnosed with, and activate their curiosity that there may be a different, dare I say better, way to finally resolve those symptoms for good. I'll go into more detail in the video on the exact content you should be featuring in your social media, website, and emails.

Middle of the Funnel (MOFU): Engagement Stage

Continuing the patient journey, people move from awareness stage into the engagement stage. Your goal is get your audience to know, like and trust you enough... so you become top of mind expert on the given topic. What typically happens in this stage is helping your prospects understand why you are the expert, and how your approach is so different from what they've tried before.

In the video, I'll go deeper on the type of content and "call to actions" (CTAs) that you should be feature in your content, such as inviting them to join your Facebook group, register for webinars, watch your YouTube videos, or visit your website to engage deeper with your prospective clients.

Bottom of the Funnel (BOFU): Conversion Stage

As we get to the bottom of your marketing funnel, prospects already trust you and they start actively entertaining the idea to partner with you on their health journey. That's why your content at this stage should primarily focus on reducing resistance to working with you (and I'll go deeper in my video on the type of content and CTAs to use).

But the best conversion vehicle is inviting them to a discovery call or health assessment to explore with them potential options.

Watch The Video To Discover...

  • WHICH type of health professionals can most benefit from marketing funnels
  • HOW to apply the 80/20 rule to functional medicine marketing... and why you can't automate everything
  • HOW to craft "assertive" functional medicine marketing funnels so you don't come across as salesy
  • WHAT you can do if you're too busy to DIY your marketing
  • WHY you should take our practice health checkup

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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