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How Brain Biases Affect Your Marketing

Published By: Uli Iserloh
Date: January 14, 2022

If you're wondering why it's so darn hard to get people to embrace new paradigms (such as integrative or functional medicine), blame your brain's propensity for conservatism bias.

In a nutshell, whenever you present someone with new information about something they've never experienced before (and that contradicts their current beliefs & expectations), they are likely to discount it due to what's referred to as conservatism bias.

As I explain in this video, this is why functional medicine marketing is so much harder than conventional medical marketing... plus you'll learn how to overcome those cognitive biases with the 5 pillars of nurture systems.

So when you're introducing a paradigm shift that will bring huge changes, it's important to remember that conservatism bias is likely to affect people's reactions... and that you have to play the "long game" to shift people's perception.

Upcoming Training

To go deeper on the 5 key ingredients for effectively nurturing prospects to patients, join me for our upcoming masterclass. You'll discover...

✅ What you need to establish before you start nurturing prospective patients... so you don't waste precious time on tire-kickers

✅ The 2-part "nurturing framework" we recommend for all our clients... and how to apply it to all your marketing efforts (including social media)

✅ The best marketing technology to nurture prospects at scale... and why traditional autoresponders (like ActiveCampaign) won't cut it

✅ How to fasttrack FxMed-ready prospects into discovery calls... and what you can learn from your own content consumption behaviors

✅ My 80/20 Rule for FxMed marketing... and what it means for your marketing automations/email autoresponder in 2022

✅ How a simple discovery call “funnel” helped many of our clients go from inconsistent to 25+ booked calls each month while driving down marketing costs... and the secret software that makes it happen practically overnight

✅ AND... how to do ALL of this while fulfilling your mission, getting amazing outcomes for your patients, and making the impact you were born to make!

To join, simply register your seat here...

Plus, if you enjoyed this content, please join our free Facebook Group (Digital Marketing For Health Professionals) full of like-minded practitioners on a similar journey to more freedom & sanity...

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.

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