If you're wondering why it's so darn hard to get people to embrace new paradigms (such as integrative or functional medicine), blame your brain's propensity for conservatism bias.
In a nutshell, whenever you present someone with new information about something they've never experienced before (and that contradicts their current beliefs & expectations), they are likely to discount it due to what's referred to as conservatism bias.
As I explain in this video, this is why functional medicine marketing is so much harder than conventional medical marketing... plus you'll learn how to overcome those cognitive biases with the 5 pillars of nurture systems.
So when you're introducing a paradigm shift that will bring huge changes, it's important to remember that conservatism bias is likely to affect people's reactions... and that you have to play the "long game" to shift people's perception.
To go deeper on the 5 key ingredients for effectively nurturing prospects to patients, join me for our upcoming masterclass. You'll discover...
✅ What you need to establish before you start nurturing prospective patients... so you don't waste precious time on tire-kickers
✅ The 2-part "nurturing framework" we recommend for all our clients... and how to apply it to all your marketing efforts (including social media)
✅ The best marketing technology to nurture prospects at scale... and why traditional autoresponders (like ActiveCampaign) won't cut it
✅ How to fasttrack FxMed-ready prospects into discovery calls... and what you can learn from your own content consumption behaviors
✅ My 80/20 Rule for FxMed marketing... and what it means for your marketing automations/email autoresponder in 2022
✅ How a simple discovery call “funnel” helped many of our clients go from inconsistent to 25+ booked calls each month while driving down marketing costs... and the secret software that makes it happen practically overnight
✅ AND... how to do ALL of this while fulfilling your mission, getting amazing outcomes for your patients, and making the impact you were born to make!
To join, simply register your seat here...
Plus, if you enjoyed this content, please join our free Facebook Group (Digital Marketing For Health Professionals) full of like-minded practitioners on a similar journey to more freedom & sanity...
Our team is here to take care of your marketing strategy and technology, so you can focus on what you do best... helping patients create optimal health and resolve underlying issues.
As a trusted partner for many practitioners and organizations (like the Evolution of Medicine and the Institute For Functional Medicine), we know exactly what you need to create a consistent stream of patients.
Practitioners need to leverage technology so they can spend their precious time with only those prospects that are ready to work with them in a 1-on-1 relationship.
That's why we developed our proprietary framework to help you attract, nurture and convert the right prospects into patients leveraging patient pipelines, text message marketing and detailed tracking.
Unlike other web designers, our team has deep expertise so you don't have to explain what you need build... why not tap into our team's collective insights from working with many of today's top practitioners?
We have a proven all-in-one technology framework that replaces close to a dozen softwares such as ActiveCampaign, Clickfunnels, Calendly, Teachable, Kajabi, LeadQuizzes and more.