Attract Patients with Video Lead Magnets

Attract Patients with Video Lead Magnets

Video is arguably the most important medium in order to influence consumers' perception... due to its combination of visual and auditory cues.

Previously, I talked about the seven ways how you should use online video in your practice, but what I didn't talk about is how to use video as lead magnet.

That's why in this video, we are going to talk about why you should consider using video lead magnets – not only to build your email list but also build connections with your prospects.

Why Do You Need Lead Magnets?

The reason why you need lead magnets is because you need to build an email list to attract, nurture and eventually enroll patients into your care.

And if you need to generate discovery calls, these discovery calls have to come from somewhere. This is why you need to get prospects first onto your email list and from there on, nurture them enough that they actually understand the value of partnering with you on their care.

What I Learned About Creating Lead Magnets

Last year, during COVID, I created a lead magnet on "how to get started with telemedicine"... thinking that this is a lead magnet that everyone would want. I created it, put all the effort in. In the end, only 10 people downloaded it. So all the time I spent in creating and perfecting it didn't really translate into more opt-ins.

What I learned is that the most important thing is to quickly create + publish lead magnets, so you can rapidly test whether those lead magnets have legs. And if they do, you can then perfect your lead magnets.

The Better Way To Create Lead Magnets

That's why we employed a concept at the Evolution of Medicine back in 2016 where James Maskell was creating all kinds of videos. It just took him 6 - 10 minutes to create those videos as lead magnets. We then tested which video lead magnets generated opt-ins and which ones did not.

If you want to see an example in action, you can watch my my video on preeminence.

Download The Ultimate Video Guide To Rock Your Videos

If you want to get deeper into how to get the most out of video, I encourage you to download our ultimate video guide... it's about how to do the camera setup, how to use tripods, lighting and teleprompters. Plus, I'll explain how to be more energetic in your videos and how to use hand gestures to be more animated on camera.

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

Why Update Your Website Regularly

Why Update Your Website Regularly

Just like in health, it's much easier to maintain a functioning website rather than letting it deteriorate and then only taking action when things are broken. This is why it's important to do preemptive maintenance and security updates.

In this video, we are going to talk about why you should regularly update your website and the three areas that you need to focus on.

The Importance Of Regularly Updating Your Website

Regularly updating your website is just as important as regularly maintaining health and your immunity... so you're ready when viruses come knocking on your door.

Specifically for websites, there's a number of bots out there that automatically probe for vulnerabilities and then spring into action when they find a website with unpatched security issues.

That's why it's so important to have a dedicated team member (or website support team) to keep your website up-to-date.

Here's three website areas you need to focus on:

#1 - Annual Review of Your Website Content

Make sure that your website links are all working and your blog posts are still on point and relevant to your niche. Another thing to regularly update is your "About" information. If there are changes in your team, contact information, it should be up-to-date as well.

#2 - Security Updates, Maintenance & Website Backup

When website hosting sites like WordPress comes out with updates or new plugins, your website should also be up-to-date the same way your phone needs the latest Android or iOS updates.

When it comes to website maintenance, I believe it's not something that you as a practitioner should be doing. It's something that needs to be done on a recurring basis and it's much cheaper if you just outsource it to a team who does it.

#3 - Regular Content Marketing

If you are already creating content on social media, then I highly suggest that you also add that content to your website. Your website should not only educate people, but also drive action like content consumption or signing up for a discovery call.

At Big Boost, we have a service to guide your content marketing - providing you with SEO-optimized titles and talking points, and then editing your videos. To learn more, watch my explainer video...

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

Inbound vs Outbound Functional Medicine Marketing

Inbound vs Outbound Functional Medicine Marketing

You've heard me say this before... it's not enough to BE a great clinician and a great healer. It's also important to be KNOWN as one.

In this video, I'll highlight inbound and outbound functional medicine marketing – and explain their similarities and differences, so you can choose the right marketing mix for your practice.

What is Inbound Marketing?

Inbound Functional Medicine Marketing is any type of marketing where people seek you out, consume your content and eventually take action. Educational content marketing is definitely a form of inbound functional medicine marketing.

Examples of Inbound Marketing

✅ Youtube channel where people can binge-watch your content

✅ Website blog where you can cover relevant topics

✅ Facebook Group where people can join, engage with content inside

What is Outbound Marketing

Outbound functional medicine marketing is any type of marketing where you're actively reaching out to your ideal client prospects. Essentially, you are the one initiating the touchpoint and conversation with your audience.

Examples of Outbound Marketing

✅ Paid Advertising - usually done through Facebook/Instagram Ads, Google Ads, Youtube Ads

✅ Radio and TV advertising - where you place ads on programs you think your target audience are following

✅ Postcard marketing - where you send snail mail coupons, announcements or other offers (think the annual teeth cleaning postcard from your dentist)

A Simple (But Effective) Outbound Marketing Tip

If you have a great video that's relevant to your audience, for instance "6 Ways To Reduce Belly Fat", you should run it as a Facebook Videoview ad. This strategy works especially well when you do local advertising (where you have a defined audience of no more than 500,000 prospects) – compared to advertising to an entire state, or even nationwide.

Not only are you delivering great value through your content marketing, but it also builds a list of prospects that have watched your video, and as such, can be retargeted based on that consumption criteria.

Why Use Inbound & Outbound Functional Medicine Marketing?

Ultimately, it's the content that you put out there that attracts a matching audience into your tribe. And if you want to drive results, you really have to think about the smartest and most predictable way to do it. Whether it's paid ads or Youtube video marketing, the end result should be people taking action and becoming your client – which requires a combination of both inbound and outbound marketing strategies.

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

How To Get The Most Out Of Your Webcam

How To Get The Most Out Of Your Webcam

Let's face it, video is the most powerful medium to get your message across. The key thing to remember with video is that you need to look sharp on camera, as your audience subconsciously equates the quality of your video with the quality of your advice.

That's why in this video, I reveal my super-weapon to get the best out of your webcam!

Importance of Audio Quality

Now, before we get into the video part, let me be clear that great audio is probably even more important than great video quality because you can always layer on additional video footage and B-roll over your audio. But if you have bad audio quality, you're dead in the water. This is why investing in a good microphone should also be on your list (click here for my recommendations).

The Root Cause Of Poor Video Quality

A lot of practitioners have invested in an HD webcam (click here for my recommendations) but complain that the videos come out too overexposed or the colors are just not right. The way to fix that is with a camera settings app that allows you to adjust the exposure and color temperature - as I explain in this video.

Plus, I'll share my ninja tricks when it comes to producing video for YouTube (vs. Facebook)!

Download The Ultimate Video Guide To Rock Your Videos

If you want to get deeper into how to get the most out of video, I encourage you to download our ultimate video guide.

It's about how to do the camera setup, how to use tripods, lighting and teleprompters. Plus, I'll explain how to be more energetic in your videos and how to use hand gestures to be more animated on camera. Simply click here to download the interactive guide!

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

How To Frame Your Offer

How To Frame Your Offer

Marketing your practice often means working on your funnel, social media, website and email. But what's usually overlooked is your most powerful leverage: Making your offer more irresistible!

In this video, I'm going to talk about a simple framework on how to better present your offer to your prospects.

The Actual Offer

It's not about changing the kind of service or products you deliver, but what kind of offer matches your prospects' needs. A good way to go about this is to take a look at how other health practitioners describe their offer. Study their offer and look at how they increase value perception of their offers.

Sales Page For Your Offer

As much as we want to discuss details of our offer in a discovery call, it's still ideal to have a readily available resource for them to take a look at.

Framework For A Sales Page

Here's a couple points to keep in mind about structuring your sales page:

  • Great sales pages take prospects on a journey from where they're at right now, to where they want to be.
  • Show that you understand their needs and position yourself as the right person to address their issues.
  • Create excitement for what your program can accomplish for the right person.
  • Give prospects a virtual test-drive of what it's like to go through program.
  • Preemptively address objections about money, about their ability to do this, about not having the time to do it.
  • Next Steps

    So if you enjoyed this content, please…

    If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

Youtube Marketing For Functional Medicine

Youtube Marketing For Functional Medicine

For a long time, we've talked about the importance of video in your practice marketing to connect and convert prospective patients into your clinic. So in this video, I'm going to talk about the five reasons why you should be marketing your practice on YouTube.

1. Tap Into Existing Search Intent

People are already looking for a practitioner just like you on Google and YouTube. So these prospects are a lot more aware of why they want a functional medicine practitioner, which is very different from what happens on Facebook, where it's mostly about creating that awareness in the first place.

2. Build SEO

Youtube is the second largest search engine in the world – so if you title your videos the right way (and cover the right topics), you can start generating free traffic to your website. The way this works is that you have keyword-optimized video titles, you have keywords that you're using inside the YouTube video, and so people can find your video on YouTube.

The next step is embedding the video as a video blog on your website, which is searchable by Google and gets indexed, helping you rank that page of your website for a certain keyword.

And lastly, you can also use that new video blog for email marketing to your existing lists, you send out a newsletter saying,

3. Diversify Beyond Facebook & Instagram

The Facebook ad platform is certainly a very important platform, because a lot of consumers are on it each and every day.

But Facebook is also a very unstable platform right now, especially with the advent of iOS 14.5. A lot of people are wondering whether Facebook advertising will get more expensive and so it's a good point in time to diversify your marketing away from Facebook or Instagram only to also include Google and YouTube.

4. More Targeting Options For Youtube Ads

YouTube ads have a lot more targeting options compared to Facebook video ads. So for instance, there's a lot more keywords around conditions that you can target. You can also target a specific video channel, specific videos, specific keywords. And so there's a lot more options available in YouTube advertising compared to Facebook.

5. Higher ROI

ROI for Youtube video ads can be a lot higher compared to other platforms, because you're dealing with viewers that have shown specific intent – and not just came across your video in their newsfeed. And so we can see that the initial conversion is a little bit more expensive, but usually in translates faster into patients (as I mention in more detail in the video).

And that brings me really to the last point I want to make here: Our most popular traffic package is a combination of Google ads, YouTube marketing, SEO as well as email marketing – combining the best of video marketing into one package for both short terms results and longterm SEO.

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.