The Smartest Way To Create An Online Course In Your (Virtual) Practice

The Smartest Way To Create An Online Course In Your (Virtual) Practice

Are you looking to scale your practice and serve a wider audience? Watch this video to discover why online courses are the perfect virtual component, and what you need to know before you start an online course.

Download The Course Creation Checklist

Grab a copy of my course concept checklist to learn how to create your profitable course. You’ll discover what questions you need to get clear on (before you start your online course), plus what course softwares to use.

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Watch On Youtube: How To Start An Online Course In Your Practice

Stop Making These Social Media Marketing Mistakes

Stop Making These Social Media Marketing Mistakes

Working with integrative medicine practitioners, I see health practitioners make the same 5 social media marketing mistakes all the time – so it’s no wonder that they are scratching their head, wondering why “social media” doesn’t work.

But it doesn’t have to be that way…

In this video, I go through the the top 5 social media marketing mistakes so you can be more intentional, more productive, and more successful with your practice marketing.

In the end, it’s all about creating enough preeminence in your community, so that you are SEEN as the go-to provider for a certain set of conditions/symptoms.

And if you want to learn how to address these 5 social media marketing mistakes once and for all, then join our Social Media Reboot For Health Practitioners, where I prescribe very specific solutions to the aforementioned issues.

In addition, I’ll help you map out 30 days of share-worthy social media content that attracts & converts into qualified patients!

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Watch On Youtube: How To Avoid The Biggest Social Media Marketing Mistakes As A Health Practitioner

8 Tips To Avoid Getting Hacked On Social Media

8 Tips To Avoid Getting Hacked On Social Media

Social media is such a critical part of marketing your practice these days, making it extremely important that you keep your accounts safe. Imagine if someone gained access to your accounts?

No doubt a devastating situation, and yet a recent spate of instagram account hacks clearly demonstrates that practitioners need to beef up security practices to ensure their accounts stay safe.

In this video, I’ll share tips and best practices to protect your accounts so you can avoid having to deal with the resulting nightmare when you get hacked.

Best Practices

  • Limit Number Of People With Access – Review who should have access to your account passwords in the first place. This includes team members, contractors, web developers and social media agencies. Don’t forget to change passwords after your website has been built.
  • Pick Better Answers For Security Questions – Oftentimes, social media accounts get hacked because of weak answers to security questions, not by hacking the password itself. Yes, sometimes companies use weak security questions, but don’t feel like you have to give truthful answers that would be easy to guess.
  • Pick More Complicated Passwords – Going hand in hand with strong answers to security questions, you should also pick strong passwords that are not easy to guess.
  • Change Passwords Periodically (Ideally Every 90 Days) – Some sites force password-resets every 90 days, but this is one of typically overlooked best practices.
  • Use Unique Passwords For Each Site – Using the same password for all your sites is probably the biggest threat that can impact getting your social media accounts compromised. This has especially severe implications when a security breach happens at a company that allows hackers to compromise even more accounts.
  • Transmit Passwords Securely – Assuming that you picked secure passwords, be sure to not compromise passwords by carelessly sharing them through email. Instead share them securely through password management apps or by using different media.

Recommended Software

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Watch On Youtube: How To Use Retargeting Ads To Grow Your Practice

How To Use Retargeting Ads To Grow Your Practice

How To Use Retargeting Ads To Grow Your Practice

Retargeting ads are a form of online ads that are only served to people who have already interacted with your practice brand… either by having visited your website or by having interacted with your content on social media.

As a result, retargeting ads are typically much more effective than regular ads that target a predominantly “cold” audience that hasn’t had any prior interaction with you and your brand.

How To Use Retargeting Ads To Grow Your Practice

Image credit: Retargeter

Pixel-based retargeting is a way to re-display your material to any anonymous site visitor: When a prospective patient visits your website, the Facebook tracking code (FB pixel) keeps track which pages they interact with, allowing you to specify in the Facebook Business Manager what page visits should trigger a retargeting ad, and what conditions should turn off the ad. So when they leave your site and scroll through Facebook, Facebook will serve specific ads based on the specific pages they visited on your website.

The other common trigger for retargeting ads is content on the FB platform itself: You can specify if page post engagements (PPE) – such as commenting, liking and sharing – should trigger a FB ad. Alternatively, you can also use video views as the triggering event.

What Goals Should You Have For Retargeting?

The two main types of retargeting campaigns to consider for your health practice are for (a) awareness and for (b) conversion.

Awareness campaigns are powerful to expose your website visitors to more of your content – for example, we use these types of ads to deliver relevant videos to those that have not yet opted-in for any of our lead magnets. The goal here is to get them to binge-watch our content so that they get to know, love and trust us.

On the other hand, conversion campaigns squarely focus on driving prospective patients to take the next step – such as opting in for a lead magnet, registering for a local workshop, or signing up for a Discovery Call. These types of ads have very measurable ROI… you can see exactly how much it costs to drive an action such as registering for a workshop.

How To Set Up A Retargeting Ad

Setting up a FB retargeting ad involves two distinct steps… first, defining the audience that should be “retargeted”, and second the actual ad that the targeted audience will encounter on Facebook. To see the process in action, watch this step-by-step video tutorial on how to set up FB Retargeting Ads for your medical practice!

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Watch On Youtube: How To Use Retargeting Ads To Grow Your Practice

Choosing The Right Email CRM For Your Practice

Choosing The Right Email CRM For Your Practice

As a marketing technologist serving the integrative, naturopathic and functional medicine provider community, I frequently have to weigh in on a provider’s “tech stack”.

In order to nurture your prospective patients to the point where they know, love and trust you enough to schedule a Discovery Call with you… you need a system to deliver a series of emails.

Most practitioners we work with, typically have one of the first generation email autoresponder solutions like Mailchimp, Constant Contact, iContact or Aweber.

To decide whether that solution is still the best bet in terms of features and pricing, consider this…

Email CRM Capabilities To Consider

#1 – Sending Emails

Obviously at the core of an email CRM. The first generation systems like Mailchimp, Constant Contact, iContact and Aweber provide for a basic autoresponder, but don’t allow for sophisticated automations where signing up for a specific email automation also unsubscribes people from another automation.

For example, if you create a nurture email sequence designed to get prospects to sign up for a Discovery Call, you need automation to stop that email sequence as soon as a prospect has signed up for a Discovery Call. Makes sense? Second generation email CRMs like ActiveCampaign, GetResponse and Convertkit allow that.

Our top recommendation for handling email-only: ActiveCampaign

#2 – Collecting Payments

Yes, you might collect payments in person, or through your EMR. But once you have online courses or anything where a purchase requires a fulfillment email sequence, then you should consider whether you need to upgrade your email CRM to also include payment processing capabilities.

Many practitioners “frankenstein together” different systems like ActiveCampaign and a shopping cart like ThriveCart or SamCart… but that starts to add up, and the integrations are never 100% reliable. That’s why we recommend Ontraport or Kartra

#3 – Delivering Courses

If you’re going to offer courses, you could go with a standalone solution like Kajabi, Teachable or Thinkific…. but as with accepting payments through third-party providers, you now add a third system into the mix with overlapping capabilities.

The better solution is to go with a platform like Ontraport or Kartra that combine all these capabilities into one cohesive platform.

While Keap (formerly Infusionsoft) has the capability for online courses, you need an extra plugin like Memberium (with a monthly subscription payment) to add that capability… driving up the cost.

#4 – Tracking Affiliate Referrals

Once you’ve enrolled affiliates to promote your offers, you need to track their leads and associated sales. Depending on what they are promoting (i.e. a course), your course software like Kajabi, Teachable or Thinkific have a basic affiliate tracking feature…. but only for people that buy through the affiliate link within the first 30 days.

This means, you can’t have affiliates promote a lead magnet that has a much higher optin conversion than a sales page for your course… so you’re missing out on thousands of potential buyers.

Systems like Keap (formerly Infusionsoft), Ontraport or Kartra handle this without problem.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Watch On Youtube: Selecting The Right Email CRM For Your Practice

How To Create A Week’s  Content In 4 Hours

How To Create A Week’s Content In 4 Hours

Let’s face it, content creation for your blog and social media can feel like a gigantic time-suck… and yet it’s the basis to build preeminence around you and your practice.

So if you’re wondering how we create content for an entire week around a single topic in about 4 hours, then this video is for you…

I’ll give you a behind-the-scenes look how we turn a single Youtube video into a blog post, an email newsletter and about ~40 social media posts across all platforms – all in a matter of about 4 hours/week.

Once you do this consistently, you’ll establish thought leadership, authority and that Know-Love-Trust factor

But first, let’s explain…

What Is Educational Content Marketing?

Content MarketingWhen prospects don’t know about you, your services, and how you can help them… there’s very little chance they’re ever gonna buy. Because a confused buyer doesn’t buy.

On the surface, health practitioners may balk at the idea of giving away their precious expertise for free. After all, the idea is to enroll potential patients into their care packages, so why should they give away their insight via free content?

Unfortunately, this kind of thinking tends to devalue the patients’s needs. Of course, you want to sell your products and services. But prospects care much more about their own challenges, and how to solve them, than the fact that you have a service to offer. For example: How do I know if I’m going about my chronic health challenges the right way? How do I overcome XYZ? How do I find the right practitioner to help me?

Educational content addresses these challenges and provides tools to overcome them, ultimately building trust and connection between you and your prospective patients. That’s why we first have to educate them on your unique value proposition, highlighting the Unique Mechanism Of The Problem (UMP) and then transitioning into the Unique Mechanism Of Your Solution (UMS).

The 5-Step Process To Batch Create & Promote Content

In the video, I’ll explain in much more detail the specific considerations going into each of the five steps, but here’s a quick overview. Also, be sure to download our annotated Video Formula, so you know exactly what to include in your videos, in the right order.

  • Step 1: Decide On Weekly Themes
    It’s very difficult to consistently create compelling content, so it’s important to plan ahead (and continuously collect ideas). That’s where your content calendar comes in, focusing around weekly themes – ideally aligned with pillar post content. Once you have those themes identified, you’ll map out talking points and angles for your social media posts.
  • Step 2: Record The Weekly Videos
    When you batch-record videos, rather than dealing with video production each and every week, you’ll become vastly more efficient. So set aside half a day each month to record 4 solid videos. That way, you can delegate video post-production, setting up your youtube video and blog post to your team.
  • Step 3: Produce The Weekly Videos
    This is where your team (or an outsourced service provider like Big Boost Marketing) will take over… producing different video versions for Youtube, Facebook, and IGTV. In addition, the team will get the transcript, craft the blog post outline and build all the thumbnails and promotional assets for the week (like quote cards, teasers)
  • Step 4: Write Blog + Social Media Posts
    Based on the transcript and the talking points, this is where you’ll come back to create the copy for the blog post, email newsletter and social media posts. What we’ve found is that it’s not easy for copywriters to faithfully replicate your voice… so by empowering you to quickly create your status updates, it’s 100% authentic YOU.
  • Step 5: Schedule + Promote Weekly Content
    As important as the content creation part is, the content distribution (and promotion) is key to get enough eyeballs on your content. This is where your team (or a service provider like Big Boost Marketing) can handle the logistics… from
    scheduling the Youtube video, blog post, and email newsletter to ~40 social media updates around each video.

List Of Equipment We’re Using

Given the quality of modern smartphone cameras, you really just need a couple of basics to record quality video.

  • Camera: iPhone and sometimes our Canon Digital Rebel Ti5 — but your smartphone is perfectly fine, your really don’t need a dSLR camera!!!
  • Tripod: For heavier DSLR cameras, you’ll need a sturdy tripod like the Manfrotto — while for smartphone cameras you can go with any cheap tripod with the Joby Grip Tight Mount smartphone holder (fits most smartphones), or for portable applications use the Joby Gorilla Tripod.
  • If you’re using an iPad tablet to record videos, you’ll need an iPad tablet tripod mount. There’s hundreds on Amazon, this one seems to have good reviews (we haven’t tried any ipad tripod mounts).
  • Mic: Big fan of the Vidpro Lavalier Condensor Mic to keep things simple, but there’s tons of other wired lavalier mics like the PoP Voice or the PowerDeWise. If you’re using your iphone with lightning port, you also need this Lightning to 3.5 mm Headphone Jack Adapter (only buy from Apple… the adapters from other vendors frequently don’t work). I don’t like expensive wireless lavalier mics, shotgun mics etc
  • Lighting: You don’t need additional lighting if you shoot near a window with natural light, or are in a well-lit room. But I am a big fan of the Neewer LCD lighting. Simply remember the one rule: camera should always be positioned between the light source and you (don’t shoot with the sun in your background LOL).
  • Finally, if you need a teleprompter, I recommend the ProPrompter Studio (for iOS devices like your iphone and ipad)

Download Our Essential Video Formula

Be sure to download our Essential Video Formula, so you know exactly what to include in your videos, in the right order.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Watch On Youtube: How To Create A Week’s Worth Of Content In 4 Hours