How Russell Brunson’s Opportunity Switch Helped Me Position Myself As The Go-To Choice

How Russell Brunson’s Opportunity Switch Helped Me Position Myself As The Go-To Choice

This is about how Expert Secrets, the book by Russell Brunson, has helped me position my business helping integrative and functional medicine practitioners with their marketing and how you can use that knowledge to position yourself as the go-to choice in your community.

In his book, he talks about this concept of the opportunity switch that helps you market your business better. In the old days, people used to do marketing, and they just tried to sell people on just a better mousetrap. People are just not looking for a better mousetrap. They’re looking for an altogether better way to accomplish anything.

In your case as health practitioners, people are not looking more of the same what they get from allopathic, conventional, traditional healers. They want to have what you are practicing, integrative, holistic, functional medicine. That’s what we call an opportunity switch. Before, there’s only a certain way to address health, and that was to go to a practitioner, get a prescription pharmaceutical, and then follow the doctor’s orders. That was really all that the doctor asked of you.

Now you have a totally different way of addressing your patients’ health in a more natural way, leveraging lifestyle changes, and something that’s way more sustainable without prescription pharmaceuticals. That’s what we call the opportunity switch here that you have to invoke in your marketing.

So think about how what you do is different from what every other practitioner is doing in a conventional, traditional sense, and then leverage this and bring this out into the open. So I highly recommend that you read this book.

There are lots of other concepts in there that are useful among the tribe of the perfect 100. That means that you don’t actually have to appeal to 10,000s of people. You just have to have a core group of a hundred raving fans in your community to be seen as the go-to choice in your zip code.

You’re probably wondering why Russell Brunson is handing me a stack of money, but I really like Russell’s methodology. So we became one of the first ClickFunnel certified partners in 2015. During that certification event, they had a Funnel Hackathon where I took top prize out of 200 agencies helping a chiropractor rebuild his marketing funnel in 12 hours.

So I would love to do the same for you, so visit our website at bigboost.marketing for more tips and resources and guide and to sign up for a free strategy session to talk about your marketing needs and review your current website. 

Next Steps

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If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you.

Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Why I Don’t Worry About Traffic To My Website

Why I Don’t Worry About Traffic To My Website

Why I don’t worry about traffic to my website, at least not as the very first thing when it comes to marketing. And what you have to understand is that there is a success equation.

Traffic times conversion equals success. If you push a bunch of traffic from Facebook, social media, paid sources to your website and your website is not optimized: you don’t look the part, it doesn’t say the right things and you’re not capturing people’s email address. The overall result will still be zero.

The analogy that I have is if you have a leaky bucket, are you going to pour more water in there or are you first fixing the holes and then pouring more water into it? What it really means is before you really start thinking about traffic to your website, let’s actually evaluate if you’re website is doing what it’s supposed to do, i.e. Does it look the part? Does it say the right things? Does it capture people’s email addresses? So that you had a shot at nurturing those people via email and video into actual patients.

So once that’s in place, then we can turn our attention to traffic and think about what do we have to communicate on social media, whether it’s paid or free social media, to get more people to our website.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you.

Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

5 Quick Tips To Be Seen As The Go-To Health Expert

5 Quick Tips To Be Seen As The Go-To Health Expert

I have five quick tips for you to be seen as the go-to health expert in your community. You have to understand that in the absence of your audience meeting you in person whether they are an existing patient, they meet you at an event or a meetup, people will use what you post online as a substitute to form an opinion about you.

So it’s very important that they see what you post on social media, on your website, in your emails, in your videos that it makes sense, and resonates with them.

1. You have to make sure that your audience understands what you stand for. Whatever shape or form that takes, you can’t be hiding in the sea of saying this, you have to take a stand and really go on record of what you stand for, and so that can be in a very positive way that you talk about naturopathic, or integrative, or functional medicine and how that’s different, and how it’s more maybe, preferable.

2. You got to rail against somebody else, a common enemy. It could be a big farmer, it could be an insurance company, the government. Who is the global enemy number one for your target audience? And by analogy, they see you railing against this, and by you calling them out, that’s how they understand that,

3. You have to talk about what they should be doing. So if in tip number two, we talked about you have to rail against the system, and tell them how insane it is to rely on health care, insurance, et cetera. Then you have to also turn around, and give them positive guidance.

Okay, what do I want you to do? In terms of how you live your life, how you do balance body and mind, stress. All the things that you know are important in functional, and integrative medicine.

4. Post testimonials and case studies. So ultimately your prospects, your patients will resonate with you if they see that you get the results for other people just like them. Other people in terms of age range, of conditions, you show them the outcomes that you get for your clients.

Obviously, you and I know that it’s ultimately a client that is doing the work. But you are the guide, the shepherd to help them accomplish this result, and so you got to talk about these case studies. Whether having people on camera with you, posting testimonial snippets that they’re posted on Facebook, et cetera. But they have to be something that has proof of results that your approach is working.

5. Walk the talk. So you can’t just be telling people to do this, do that. You have to also demonstrate that you’re doing it as a practitioner. If you’re thinking about all these lifestyle factors, show them that you eat healthily, you shop healthy. How you shop, how you and drink. How you exercise, how you meditate and de-stress, how you sleep. You got to share these things in your social media, your content marketing because people need to see that you are a living, and breathing example of what they should be doing. It’s like here is a doctor that actually does what he recommends his patients to do.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you.

Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

How To Launch A Stunning Practice Website In 30 Days Without Having To Become A Tech Wizard Or Copywriter

How To Launch A Stunning Practice Website In 30 Days Without Having To Become A Tech Wizard Or Copywriter

Working with a lot of integrative practitioners, I often times find that they are amazing healers, amazing clinicians. I believe that they are the future of healthcare, at least when it comes to chronic disease. That can’t really happen if nobody knows what you do, how you operate, and what you do is maybe better than conventional care. In the absence of meeting you in person, your audience will use what you post on social media and your website as a substitute to determine if you are the one for them.

Attracting patients into your clinic or your practice is very similar to dating. There’s a courtship ritual so that they can get to know, love, and trust you enough to schedule that initial phone consultation or connect with you. What we know from dating is that you have to look the part, you have to say the right things, and you got to get their contact information. In the case of your website, that would be the email address. In dating, it’s obviously getting their phone number.

Most practitioners go about launching their website the wrong way. They hire a web designer to create something visually stunning, so check mark on looking the part. But then, they totally miss out on the other two pieces that are important to get to a first date with your patients. You got to say the right things and you got to get people’s contact information. What your website really needs is copy that’s patient centric. You can’t be talking about yourself, about your services, about how amazing you are. You got to really talk about what’s relevant to them. That’s ultimately what they pay you the money for, to solve their problems. We got to start with solving their problems and talk about the problems, so that they understand they are in the right place, and that you are the right one.

The last part is getting people’s contact information, so your website needs to have lead magnets, short e-books, checklists, recipe booklets, video series, etc, to get people into your ecosystem, onto your mailing list, because it’s not enough to just have a website. If you can’t deliver the next two to ten touchpoints to get them from a “no” to a “yes”, then your website is not really doing its job. You can’t really expect that people say “yes” to you on that first website visit, scheduling an appointment. We need to make sure we get their contact information first, get on a series of dates, and then we can pop the question to ask them to schedule an appointment for you.

How does it look like for you, creating a stunning website that says the right things and that collects people’s contact information? Well, we at Big Boost Marketing have created a service for integrative, naturopathic, and net functional medicine practitioners to give them not just the website design, but a fully loaded website, with 20 webpages, with 20 blog posts, with lead magnets, all the things that you would need. There’s a process that in week one, we’re sitting down, we collect your information to personalize the website. In week two and three, we’re actually rolling out the website for you with the content loaded. Then in week four, we sit down, review the website with you, and then you make a decision on if there is anything else to change.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you.

Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

How To Use Workshops & Webinars To Position Yourself As The Go-To Health Provider

How To Use Workshops & Webinars To Position Yourself As The Go-To Health Provider

Welcome to the fifth video in our series about how to become known for your expertise – talking about in-person workshops and webinars

Because I believe that it’s not enough to BE a great health practitioner… you have to be KNOWN as one!

But if you haven’t yet watched the previous videos, you might want to watch those first for better context on what preeminence is, and how to establish it through social media, your website and your emails.

So far, we’ve talked a lot about digital marketing – using the Internet to distribute your content to demonstrate your authority and establish connection with your ideal patients.

And while that’s the foundation for becoming widely known, nothing beats the power of nose-to-nose, toes-to-toes interactions during a live, in-person workshop.

It’s the gold standard to create relationships fast, because your audience gets to experience you in full 3D over the span of 1-2 hours.

With the right presentation, you can establish trust, create connection and get them to realize that you’re indeed the ONE that they’ve been looking for all along.

And at the end of the presentation, you get to offer them a paid initial consultation as the next best step.

Now, as powerful as these workshops are, they are also time-consuming to organize and host, and they can be a pain to fill.

And that’s why you might want to consider automated, pre-recorded webinars as the perfect blend of impact AND convenience.

In the era of Netflix and chill, your audience has been trained to expect on-demand access whenever it is convenient for them, and that’s why a webinar allows you to expose a lot more prospects to your presentation than compared to an in-person workshop that they have to show up at a specific time and date.

Rather than describing the exact mechanics of a webinar, why don’t you sign up for my training on “how we help practitioners become known for their expertise” to experience for yourself the flow, the pacing and the languaging of a well-executed webinar that gets your audience to see you as the definitive expert and the most trusted advisor that has their best interests at heart?

Simply click here to save your seat… and I’ll see you on the webinar.

Now, for those of you that want to connect more directly with me, I’ve set aside some time for complimentary phone consultations to explore if we’re a good match for helping you become better known in your community for your expertise, for the clinical outcomes that you help your clients and patients achieve…. so you can attract, nurture and convert more patients with an automated patient acquisition funnel.

Here’s what I mean by patient acquisition funnel:

All this work that you may be doing on social media and elsewhere to create traffic TO your website… you also need a website that’s optimized to get prospects on your email list – so you can nurture them with a series of automated emails through what we call an email autoresponder.

All of which gets them to know, love and trust you enough to get on the phone with you.

And this entire system – from website to email autoresponder to online appointment scheduler is what constitutes the patient acquisition funnel…. Because it funnels prospects towards becoming a patient… pretty much on autopilot.

And here’s what happens when you start to be known as a health leader in your community – long before somebody ever steps into your practice!

  • Patients haggle less over price (because they see the value you provide)
  • Your patient enrollment goes up (because they are pre-sold on doing business with you)
  • You can charge what you know you’re worth
  • Patients stick more consistently to treatment plans (because they respect you as the authority), and
  • They get better clinical outcomes (because they know they’re working with the best)

If that sounds good to you, book your discovery call through my online scheduler, so we can explore our potential partnership.  

Slots for these free consultations are limited, so the sooner you sign up, the quicker we can move forward.

I hope to see you on one of my next discovery calls!

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you.

Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

How To Nurture Prospective Patients With Email & Video

How To Nurture Prospective Patients With Email & Video

Welcome to video 4 in our video series on how to become known for your expertise.

Because what I often find working with integrative practitioners – once you are seen as a health leader in your local community, once you are known as the go-to provider for a certain health condition, it’s much easier to enroll new patients, patients indeed see the value of your services, and you can charge what you’re worth.

And in many cases, that goes hand in hand with having a waitlist of ideal patients, ready to work with you.

So in this video, we’ll talk about how to nurture your prospects via email and videos to the point where they know, love and trust you enough to request that initial phone consultation or paid appointment.

But if you haven’t yet watched the previous videos, you might want to watch those first for better context on what preeminence is, and how to establish it through social media and your website.

The overarching idea of preeminence is to establish yourself in the minds of your ideal patients as THE solution that they’ve been looking for all along.

They are pre-educated, pre-qualified and pre-determined to do business with you – because they see you as an authority, a trusted advisor – because you’ve demonstrated that you understand them, that you can help them, and that you provide exactly the kind of care they want.

Now, as you can imagine, that’s very hard to pull off in a single website visit – because just like in dating, it takes a series of dates until you can pop the question.

So when we work with health professionals, we help them create an educational email series that establishes their authority, and more importantly, demonstrates their unique difference relative to other, conventional care providers.

Some practitioners also offer a free 15-minute phone consultation to prospects, so each email in this educational series could also include a link to your online appointment scheduler for them to schedule that complimentary call.

And finally, let’s talk about why we recommend to also include a video in those nurture emails:

Fact is, many prospects don’t like to read emails (or if they do, they skim)… most prefer to watch videos instead. And videos are the perfect vehicle for both you and the prospect – they satisfy the prospect’s need for information, context and insight… yet allow you to create connection, intimacy and a relationship at the same time.

So in the suggested format for your educational email series, we include a screenshot of a video in the top part of the email, followed by a (relatively) short, text-based section with actionable tips.

By now, you’re probably realizing that this is the exact format that we’re using for this educational email series that you’re consuming – proof positive that this works!

Now, in the next video, I’ll talk more about the final piece of establishing preeminence through workshops and webinars, but if you want to learn more about our email frameworks specifically designed around your practice niche – whether you’re focused on digestive health, autoimmune disorders, hormonal imbalances or any other chronic condition – then join me for my training on “how we help practitioners become known for their expertise”.

Simply click here to save your seat… and I’ll see you in the next video!

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you.

Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.