How To Optimize Your Practice Marketing

How To Optimize Your Practice Marketing

Wondering how to optimize your practice marketing? Feel like marketing your health practice is like a gigantic puzzle without having the big picture?

Well, you're not alone – working with integrative health practitioners, I oftentimes find that they are overwhelmed – or feel discouraged by not getting traction with their marketing.

In this video, I'll share the three pieces that you need to consider BEFORE you work on your actual marketing funnel – things that most integrative health practitioners unknowingly skip over, only to wonder why their marketing is not connecting despite their best intentions and efforts.

Why Does Marketing Feel So Difficult?

Before we go deeper into the process of optimizing your practice marketing... let me put this effort into perspective:

You have amassed an amazing amount of clinical knowledge - I might add at considerable expense, and effort.

And I suspect that you did it because you feel a calling as a healer... and not for the money... because let’s face it, there’s easier, less stressful ways to make money!

So you owe it to yourself and your family to make the most out of that asset to create a bigger income that fuels a bigger impact.

Now, working with integrative practitioners, I oftentimes see the same issues that hamstring their ability to grow their income to make a bigger impact:

In their eyes, marketing seems impossible to figure out – and I get it, when you don’t know how to go about it, it can feel like a gigantic puzzle... without knowing the big picture!

In many ways, it's the same feeling that your patients experience... and just like their health resolution seems easy to YOU (because you have the big picture), I can tell you that marketing your practice can become a lot easier when you have the big picture (as I explain in my video)!

The Goal Of Marketing

In a nutshell, the goal of marketing is to connect the right people with the right product/service.

Check out my video for a very illustrative example that highlights how marketing can be really easy... when your audience understands

  • what it is that you're selling,
  • when they are clear how it benefits them, and
  • when they pay less for it then what it's worth

Your messaging on social media, your website, lead magnets, and emails form the bridge between those two bridgeheads... and just like in real life, you wouldn't want to start building the bridge before you have picked the best bridgeheads on each side, right?

So rather than figuring out what to say.... you should first figure out how to make your product so easy to understand, so irresistible... that your marketing becomes easy!

So to optimize your marketing, you need to first look at the match between your target audience and service... because the best marketing can’t sell a poor product, or a product that your audience doesn’t want!

Next Steps To Optimize Your Practice Marketing

So if you don't want to keep banging your head against the wall trying to figure out what doesn’t work to market your practice, then I encourage you to check out my training on ‘Why Integrative Medicine Requires A Different Marketing Approach’.

I’ll dissect which commonly recommended strategies don’t work, and which ones do.

And if you want more personalized attention, then sign up for a free strategy session to explore what it looks like partnering with our team at Big Boost Marketing.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and...

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

On Youtube: How To Optimize Your Practice Marketing

How To Create A High-Converting Lead Magnet For Your Practice

How To Create A High-Converting Lead Magnet For Your Practice

Looking to grow your email list, so that you can nurture your prospective patients via email and video to the point where they know, love and trust you enough to schedule that discovery call?

In this video tutorial, I discuss how to create a high converting lead magnet for your practice, so that you can build your email list. If you're brand-new to this, we're going to talk about what lead magnets are and the criteria for high-performing lead magnets, and then we're going to go into actual examples from health practitioners so that you can see what lead magnets look like in real life.

Plus, download the step-by-step guide on creating and promoting a compelling lead magnet!

The Step-By-Step Process to Build A Lead Magnet

Once you understand what goes into a lead magnet, it's time to build! In this video, I highlight the individual steps to creating a high-converting lead magnet...

 

How To Promote Your Lead Magnet

Working with integrative practitioners, I oftentimes get asked about how to promote your lead magnets. In this video, I cover five ways to get more eyeballs on your lead magnets, so you can grow your email list. And if you need more instructions, download the step-by-step guide on creating a compelling lead magnet

 

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and...

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

How To Create A High-Converting Lead Magnet For Your Practice

The Smartest Way To Create An Online Course In Your (Virtual) Practice

The Smartest Way To Create An Online Course In Your (Virtual) Practice

Are you looking to scale your practice and serve a wider audience? Watch this video to discover why online courses are the perfect virtual component, and what you need to know before you start an online course.

Download The Course Creation Checklist

Grab a copy of my course concept checklist to learn how to create your profitable course. You’ll discover what questions you need to get clear on (before you start your online course), plus what course softwares to use.

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Watch On Youtube: How To Start An Online Course In Your Practice

Stop Making These Social Media Marketing Mistakes

Stop Making These Social Media Marketing Mistakes

Working with integrative medicine practitioners, I see health practitioners make the same 5 social media marketing mistakes all the time – so it’s no wonder that they are scratching their head, wondering why “social media” doesn’t work.

But it doesn’t have to be that way…

In this video, I go through the the top 5 social media marketing mistakes so you can be more intentional, more productive, and more successful with your practice marketing.

In the end, it’s all about creating enough preeminence in your community, so that you are SEEN as the go-to provider for a certain set of conditions/symptoms.

And if you want to learn how to address these 5 social media marketing mistakes once and for all, then join our Social Media Reboot For Health Practitioners, where I prescribe very specific solutions to the aforementioned issues.

In addition, I’ll help you map out 30 days of share-worthy social media content that attracts & converts into qualified patients!

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Watch On Youtube: How To Avoid The Biggest Social Media Marketing Mistakes As A Health Practitioner

8 Tips To Avoid Getting Hacked On Social Media

8 Tips To Avoid Getting Hacked On Social Media

Social media is such a critical part of marketing your practice these days, making it extremely important that you keep your accounts safe. Imagine if someone gained access to your accounts?

No doubt a devastating situation, and yet a recent spate of instagram account hacks clearly demonstrates that practitioners need to beef up security practices to ensure their accounts stay safe.

In this video, I’ll share tips and best practices to protect your accounts so you can avoid having to deal with the resulting nightmare when you get hacked.

Best Practices

  • Limit Number Of People With Access – Review who should have access to your account passwords in the first place. This includes team members, contractors, web developers and social media agencies. Don’t forget to change passwords after your website has been built.
  • Pick Better Answers For Security Questions – Oftentimes, social media accounts get hacked because of weak answers to security questions, not by hacking the password itself. Yes, sometimes companies use weak security questions, but don’t feel like you have to give truthful answers that would be easy to guess.
  • Pick More Complicated Passwords – Going hand in hand with strong answers to security questions, you should also pick strong passwords that are not easy to guess.
  • Change Passwords Periodically (Ideally Every 90 Days) – Some sites force password-resets every 90 days, but this is one of typically overlooked best practices.
  • Use Unique Passwords For Each Site – Using the same password for all your sites is probably the biggest threat that can impact getting your social media accounts compromised. This has especially severe implications when a security breach happens at a company that allows hackers to compromise even more accounts.
  • Transmit Passwords Securely – Assuming that you picked secure passwords, be sure to not compromise passwords by carelessly sharing them through email. Instead share them securely through password management apps or by using different media.

Recommended Software

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Watch On Youtube: How To Use Retargeting Ads To Grow Your Practice

How To Use Retargeting Ads To Grow Your Practice

How To Use Retargeting Ads To Grow Your Practice

Retargeting ads are a form of online ads that are only served to people who have already interacted with your practice brand… either by having visited your website or by having interacted with your content on social media.

As a result, retargeting ads are typically much more effective than regular ads that target a predominantly “cold” audience that hasn’t had any prior interaction with you and your brand.

How To Use Retargeting Ads To Grow Your Practice

Image credit: Retargeter

Pixel-based retargeting is a way to re-display your material to any anonymous site visitor: When a prospective patient visits your website, the Facebook tracking code (FB pixel) keeps track which pages they interact with, allowing you to specify in the Facebook Business Manager what page visits should trigger a retargeting ad, and what conditions should turn off the ad. So when they leave your site and scroll through Facebook, Facebook will serve specific ads based on the specific pages they visited on your website.

The other common trigger for retargeting ads is content on the FB platform itself: You can specify if page post engagements (PPE) – such as commenting, liking and sharing – should trigger a FB ad. Alternatively, you can also use video views as the triggering event.

What Goals Should You Have For Retargeting?

The two main types of retargeting campaigns to consider for your health practice are for (a) awareness and for (b) conversion.

Awareness campaigns are powerful to expose your website visitors to more of your content – for example, we use these types of ads to deliver relevant videos to those that have not yet opted-in for any of our lead magnets. The goal here is to get them to binge-watch our content so that they get to know, love and trust us.

On the other hand, conversion campaigns squarely focus on driving prospective patients to take the next step – such as opting in for a lead magnet, registering for a local workshop, or signing up for a Discovery Call. These types of ads have very measurable ROI… you can see exactly how much it costs to drive an action such as registering for a workshop.

How To Set Up A Retargeting Ad

Setting up a FB retargeting ad involves two distinct steps… first, defining the audience that should be “retargeted”, and second the actual ad that the targeted audience will encounter on Facebook. To see the process in action, watch this step-by-step video tutorial on how to set up FB Retargeting Ads for your medical practice!

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Watch On Youtube: How To Use Retargeting Ads To Grow Your Practice