You Can’t Improve What You Don’t Measure

You Can’t Improve What You Don’t Measure

You can’t improve what you don’t measure – and as integrative health practitioner, you probably know that’s true.

There are so many wearable health devices now from the Oura Ring, that I’ve been using for several months now to track my personal health, my sleep, my exercise level, etcetera.

There are so many other wearables out there, but once you create awareness about a certain data – you suddenly know what to measure.

Then you are motivated to change the behavior to see how you influence those numbers. Same is true for social media.

There’s a number of apps out there that can help you pinpoint how what you’re doing on social media is really influencing your follower count, or the engagement.

If you’re really thinking about the health of your practice, especially when it comes to marketing, we got to ask what’s amiss in your practice if you don’t attract and enroll the number of patients that you want to enroll each month.

And that’s why we created a new assessment on practice marketing.

So, check it out, take the quiz, and then I will hook you up with personalized suggestions based on your quiz results on how to move the needle.

So that you get to help more patients in your community get the care they need and help them live their best life possible. I hope you take me up on that offer on that free quiz, and I’ll see you on the other side.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Assessing Your Blind Spots

Assessing Your Blind Spots

Have you noticed that often times, it’s a lot easier to analyze somebody else’s situation than your own?

Working with a lot of integrative health practitioners, I oftentimes find that they are struggling to properly assess the state of their practice health, especially when it comes to marketing their practice.

And so they are seemingly doing a lot of different things. They are spinning their wheels, and nothing is moving the needle.

So we developed a brand-new practice marketing assessment that helps you pinpoint where you’re lagging, where you may need to devote more attention and what steps you may need to take.

So check it out, and let me know what you think.

I would love to help you move the needle with your practice marking so you get to serve more of the right patients in your community, helping people get to live the life that they deserve.

I hope to see you on the other side, and again, take this very quick assessment, and let me know what you think.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

3 Mistakes To Avoid With Your Practice Website

3 Mistakes To Avoid With Your Practice Website

Do you want to know the three key mistakes that I see so many integrative health practitioners make with their website?

As as a marketing technologist, I have a very unique perspective on what it takes for integrative health practitioners to put their website to work.

The number one goal of your website is to convert a website visitor into an email subscriber. Unless you have their email, you cannot follow up with them and continue the conversation.

We know that it takes a series of 7-10 touch points to go from a “No, not right now”, to a “Yes”.

#1: Your Website Needs To Look The Part

Just like in dating, people are visual, and evaluate each other based on how they look. So, if your website doesn’t look up to par and outdated, it will hamper your ability to make that initial connection.

#2: You Need To Talk About The Right Things

At this stage, when a patient with chronic disease comes to your website, they’re not necessarily in a buying mood. They’re not ready to set up a paid appointment with you, so what we need to be talking about is about them, about their problem.

You must clearly identify and showcase why you are the one to help them resolve the problem that they’re facing.

It starts with being very clear about what the problem is that you can help them resolve? What is the problem that they are willing to give you money for to help them resolve it?

Because if they’re not willing to give you money for it or only very little money, then it becomes hard for you to market that service.

When you start dating, nobody wants to talk to somebody that’s constantly just talking about themselves and doesn’t let them get a word in edge-wise. So, your website needs to be patient-centric, talking about their problems and articulating how you can help them with their problem.

#3: You Need To Capture Their Contact Info

I see so many integrative health practitioners that have nothing on their website to capture visitors’ email address. And because they don’t have this, they’re not building an email list. And because they don’t have an email list, they’re not nurturing people, and so it’s impossible for them to convert website visitors into an actual phone consultation.

If you are complaining that your practice is not getting enough new patients, if your phone is not ringing enough, the answer is not more SEO or more paid advertising, the answer is first to create an email nurture sequence that explains what you do and that positions you as the go-to expert in your community.

I hope this video is helpful to you. Let me know how that lands for you, and what stumbling blocks you have encountered in creating an email nurture sequence, and I’ll hook you up with additional resources.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

What The Heck Is A  Website “Funnel”???

What The Heck Is A Website “Funnel”???

I believe every integrative health practitioner needs a website funnel. And in this video I want to explain the difference to a regular website that you may currently have, and what it takes to convert your existing website into a website funnel.

As a marketing technologist working with integrative practitioners, we have helped over 150 integrative practitioners relaunch their website funnels.

When you have patients that are dealing with chronic disease, they’re not magically waking up one day and looking up integrative health practitioner in Boston. So, the way they come across your practice is more likely through something that you post on social media that’s boosted by paid ads.

Once they come to your website, rarely do these chronic disease patients read every single page on your website, conclude that you are the one, and indeed want to work with you and sign up for a paid consultation. Not going to happen.

If we’re backtracking on how it works, then you probably know that most of these patients are very skeptical. They’ve been to several practitioners, they have been promised a lot.

So, you must first overcome that skepticism, and the way you can overcome this is through a series of emails. In each email, you can now strategically explain the concept of your practice, how your practice is different, and you get a chance to tell your story in the right order.

The analogy I have is in the chapters in the book if your website currently allows patients to read every chapter of the book in whatever order they want, it probably does not make a lot of sense. It probably doesn’t get them to the desired conclusion that you want them to reach.

The way to combat this is to switch a website to a website funnel. A funnel is a series of web pages, so technically the same thing, arranged in the right order, that they start here and then they go to the next page and the next page. That’s the process of how they discover your content and then interact with it.

I always liken it with a car dealership. You’re not just magically buying a car, by going to the dealership, handing over a cheque and doing it. There’s a process involved.

Step one, walk in, have a flyer in your hand.

Step two, sit in a variety of cars.

Step three, take a test drive with a car.

Step four, have the initial conversation with the salesperson, the price is way too high.

Then that salesperson goes to their manager, comes back with a better offer, you agree, and then you buy the car.

The same thing happens with your patients and how they experience your practice.

They experience it on social media.

They come to your website.

They’re supposed to opt-in for a lead magnet, a small piece of valuable content in exchange for the email.

They get these email sequences, that then make them decide that you are indeed the one and that they want to schedule a free phone consultation with you.

This is what we mean by website funnel.

It’s a slight change to what you’re doing, first in terms of the content programming, because we’re not appealing to people that are ready to buy.

We’re appealing to people that are currently on the fence. They don’t even know that they want the services that you have to offer.

All they know is that they have a problem and that you were the one that started to help them make inroads with this.

If you want to know more about patient acquisition funnels, website funnels, and how to convert your existing website into a website funnel, then schedule a free session with me and my team.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Why Your Practice Website Needs To Be A Website “Funnel”

Why Your Practice Website Needs To Be A Website “Funnel”

Are you wondering if your website is still up to par in 2019? Are you in the process of evaluating your website or trying to rebuild your website and you’re wondering where you have to go?

In this video I want to share why websites, at least those that were constructed just three or four years ago, do not work as well anymore… specifically in integrative medicine where you’re dealing with patients suffering from chronic disease.

If your practice is primarily dealing with insurance or if you’re primarily dealing with acute problems, let’s say you’re a chiropractor or you’re an acute or urgent care clinic then this does not apply for you.

Because the purpose of a website is really connecting website visitors to you.

In acute care, people have a high motivation to act right away. If you wake up one morning with sciatica, you go to the internet, you find a chiropractor, you find who’s available, you call the office and you make an appointment. Very simple.

And it’s simple because of the cost for a first appointment is relatively modest, $50, $100, $150, so it’s not a crazy amount of money.

In chronic disease, people are just not waking up one morning and saying, “I need to find an integrative practitioner in Boston” or “I need to find a functional medicine doctor in Boulder” or “an autoimmune specialist in Denver”.

Your website needs to serve a different role.

For those people that are in chronic disease, they’re not in the mindset of “I need to make an appointment right now”.

So, we don’t want to do anything on our website that moves their thoughts towards their wallet.

We don’t want them to think about money, or how much it costs.

What we want them to think about is, “do I want to address this underlying health issue that I’ve been struggling with for a long time?” or “I am sick and tired enough to be sick and tired?”

You must help them make that decision with the content on your website.

They have to decide, yes I’m finally ready to take action. And if you accomplish that, then you’re one stop closer to be the one to help them.

The next thing that needs to happen is that you need to educate people through a nurture sequence, because nobody’s going to read all the content on your website and comes away solidly informed and ready to decide in the span of an hour.

It’s very hard to do that on the first touch point, so you need a series of additional ones, maybe 7-10 touch points over a short period of time to create enough Know, Like & Trust factor with them that they are comfortable enough to schedule a phone consultation with you.

Most websites are not equipped to do this unless you have what is called a website funnel.

A funnel is a series of website pages arranged in a linear sequence – unlike a regular website that lets people navigate left and right, go from here to there – rather aimlessly.

What we want to do in a website funnel is make sure that they watch page one first, they go to page two, page three, page four… they encounter your content in a strategic sequence.

I liken it to reading a book: You don’t want people to start reading a little bit in chapter 7, then a little bit in chapter 4, then go to chapter 11. That’s not convincing them that they must read the whole book, right?

What needs to happen is that you need to get them to start reading chapter 1 first, then chapter 2, then chapter 3, then chapter 4.

If your website is a traditionally designed website, you allow people to read all kinds of pages in the book.

Instead, what you must do is really change the website into a sequence where it is more of a funnel. They start at the top, they’re interested in the topic that you’re talking about, and then you start to educate them, and it’s only at the end that you then invite them into a phone consultation where you can connect with them more personally.

If you want to learn more about website funnels and if you could use help rejiggering your website from into a website funnel, please schedule a free strategy session with our team to explore what makes sense for your situation.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Why Niching Down Is Good For Attracting More Of Your Ideal Patients

Why Niching Down Is Good For Attracting More Of Your Ideal Patients

Are you secretly scared to niche down because you’re afraid that it will negatively impact your earning potential?

Or are you really opposed to niching down because you feel that you can and you want to help all kinds of patients?

I used to feel the same way when it came to marketing my services, helping a lot of entrepreneurs with their sales funnels, filling conferences, and selling products.

While it was intellectually stimulating, I could never help many more people other than two or three practitioners at the same time because it took so much time getting to know their project, to research it, to tell my team what to do.

It really impacted my ability to help A LOT MORE practitioners with their website and marketing.

Now, the moment I niched down, it became easier to market, easier to have sales conversations, easier to fulfill the program.

Just because we were focusing on one set of clients (that’s integrative health practitioners) – so their problems and the solutions that they required are very similar.

And that allows me now to serve a lot more health practitioners at a lot lower cost – because now I don’t have to charge $20,000 or $25,000 for a website and an integrated marketing solution. We can deliver this at a fraction of the cost because we’re delivering something very similar to each and every client.

It’s not saying that everybody gets the same solution, it still gets personalized and customized. But the framework of the marketing, the structure, the instructions for my team are always the same.

So, the same may be true for you as a health practitioner. I’m not saying that you have to clinically niche down. When you see a patient, you do whatever you need to be doing. Nobody says that only because your practice is around gut health or cognitive health, that you can’t help somebody that has maybe autoimmune issues.

You know it all starts in the gut, so you do what you need to be doing, and you are starting to help the person.

Recognize that this niching down is only for the purpose of marketing – although when you really think about it, it should be the soul of your practice.

Imagine being perceived as the go-to choice in your community for ONE thing!

The moment that happens, when everyone in your community – and the community could be people in a 20-mile radius around your practice – everybody says, “You gotta get go to Dr. So and so, he’s a total expert at X-Y-Z.”

When that happens, your marketing, your sales conversation, your fulfillment becomes radically easier, and you can help a lot more patients in your community.

Let’s talk a minute about this concept of “specialist” versus “generalist”:

If you’re in primary care, urgent care, acute care, you’re helping a lot of different patients. And it’s very hard from a marketing perspective, saying “I am an expert at X-Y-Z,” when everyone has different problems.

Yet what I’m really talking about is more for practitioners that have a focus on chronic disease.

It could be about the actual diseased area, cognitive health, gut health, autoimmunity, et cetera. Hormone imbalance.

Or it could be the approach that you’re taking.

Positioning yourself as a medical detective that really gets to the root cause of your disease, and talking more about this concept of lifestyle and functional medicine and make that the centerpiece of your website.

For your website, your website visitors need to recognize that they are dealing with an entirely different health practitioner.

They may have seen 10, 15 other health practitioners before for their problem, and maybe they presented with a skin condition and everyone thinks it’s a dermatology problem that needs to be seen by a dermatologist.

Here you come and say, “Hey. Not so fast. Let’s get to the root cause of why you have these skin conditions, and figure out how that arises and then deal with the root cause of that symptom,” and resolve that.

Again, that is one avenue where you can position yourself on a website as a specialist that’s actually specializing in figuring out the root cause of hard to treat or chronic diseases brought on by lifestyle.

So I hope this video was helpful. If you have any questions, or if this topic is resonating with you in some way, I’d love to hear about it. Post in the comments, and I’ll see you in the next video.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.