How To Leverage Google My Business For Your Practice

How To Leverage Google My Business For Your Practice


 

Your prospective patients may not exactly be searching on Google for integrative and functional medicine practitioners, but they are looking for health practitioners nonetheless.

A simple yet very powerful tool can help your practice show up whenever they search online. Google My Business (GMB for short), is a free service offered by Google to manage a business' online presence across Google Search and Maps. Chances are, you will be familiar with it once you see it.

In 2018, 1 in 20 Google searches is health-related. And to put that in perspective, there are a whopping 3.5 billion searches per day on Google. Employing Google My Business will enable your practice to show up better in search results on Google.

In this video, we are going to talk about how to leverage Google My Business so it will be easier for your patients to find information about you online.

Download The Ultimate Google My Business Guide for Health Practitioners

To help you claim and optimize your FREE Google My Business listing, I have created a step-by-step guide to help you setup your Google My Business profile, manage your listing and encourage Google Reviews from your existing patients. Simply click here to download the PDF guide.

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

Minding Your Digital Bedside Manners

Minding Your Digital Bedside Manners

How many times have you encountered an instance where you are trying to explain something to your patient and they found it difficult to understand?

A lot of times health practitioners can't help and be too "medical" in explaining things to their patients. As a result, our patients end up with even more questions in their mind.

The same thing occasionally happens online when health practitioners are unsure what to post and how to verbalize what they have to say.

In this day and age, communicating what you do and how you can help cuts across all fields of discipline.

It's not just your clinical knowledge and expertise that make your patients choose YOU but also your ability to translate that knowledge in a way your patients can understand.

In this video, we will talk about minding your digital bedside manners and how to put your best foot forward.

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

Why Videos Are So Powerful To Enroll Patients

Why Videos Are So Powerful To Enroll Patients

How much video are you putting out there as part of your practice marketing?

You probably heard the saying "A picture is worth a thousand words". I would say ‘video’ is probably worth a million words.

When it comes to shaping the perception of your audience about what integrative, naturopathic, and functional medicine is, nothing beats video. And in the world of marketing, video is clearly the most effective way to convey your message.

In this video, we are going to talk about the importance of video in your practice marketing, including seven ways where you should be using video in your marketing.

Download the Ultimate Video + Teleprompter Guide to Rock Your Videos

To help you generate better videos, I have created a special new guide that we just released. It contains tips about what video equipment to choose, how to set up and use a teleprompter, and how to boost your energy when you are in front of the camera. Simply click here to download the interactive guide!

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

How To Optimize Your Practice Marketing

How To Optimize Your Practice Marketing

Wondering how to optimize your practice marketing? Feel like marketing your health practice is like a gigantic puzzle without having the big picture?

Well, you're not alone – working with integrative health practitioners, I oftentimes find that they are overwhelmed – or feel discouraged by not getting traction with their marketing.

In this video, I'll share the three pieces that you need to consider BEFORE you work on your actual marketing funnel – things that most integrative health practitioners unknowingly skip over, only to wonder why their marketing is not connecting despite their best intentions and efforts.

Why Does Marketing Feel So Difficult?

Before we go deeper into the process of optimizing your practice marketing... let me put this effort into perspective:

You have amassed an amazing amount of clinical knowledge - I might add at considerable expense, and effort.

And I suspect that you did it because you feel a calling as a healer... and not for the money... because let’s face it, there’s easier, less stressful ways to make money!

So you owe it to yourself and your family to make the most out of that asset to create a bigger income that fuels a bigger impact.

Now, working with integrative practitioners, I oftentimes see the same issues that hamstring their ability to grow their income to make a bigger impact:

In their eyes, marketing seems impossible to figure out – and I get it, when you don’t know how to go about it, it can feel like a gigantic puzzle... without knowing the big picture!

In many ways, it's the same feeling that your patients experience... and just like their health resolution seems easy to YOU (because you have the big picture), I can tell you that marketing your practice can become a lot easier when you have the big picture (as I explain in my video)!

The Goal Of Marketing

In a nutshell, the goal of marketing is to connect the right people with the right product/service.

Check out my video for a very illustrative example that highlights how marketing can be really easy... when your audience understands

  • what it is that you're selling,
  • when they are clear how it benefits them, and
  • when they pay less for it then what it's worth

Your messaging on social media, your website, lead magnets, and emails form the bridge between those two bridgeheads... and just like in real life, you wouldn't want to start building the bridge before you have picked the best bridgeheads on each side, right?

So rather than figuring out what to say.... you should first figure out how to make your product so easy to understand, so irresistible... that your marketing becomes easy!

So to optimize your marketing, you need to first look at the match between your target audience and service... because the best marketing can’t sell a poor product, or a product that your audience doesn’t want!

Next Steps To Optimize Your Practice Marketing

So if you don't want to keep banging your head against the wall trying to figure out what doesn’t work to market your practice, then I encourage you to check out my training on ‘Why Integrative Medicine Requires A Different Marketing Approach’.

I’ll dissect which commonly recommended strategies don’t work, and which ones do.

And if you want more personalized attention, then sign up for a free strategy session to explore what it looks like partnering with our team at Big Boost Marketing.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and...

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

On Youtube: How To Optimize Your Practice Marketing

How To Create A High-Converting Lead Magnet For Your Practice

How To Create A High-Converting Lead Magnet For Your Practice

Looking to grow your email list, so that you can nurture your prospective patients via email and video to the point where they know, love and trust you enough to schedule that discovery call?

In this video tutorial, I discuss how to create a high converting lead magnet for your practice, so that you can build your email list. If you're brand-new to this, we're going to talk about what lead magnets are and the criteria for high-performing lead magnets, and then we're going to go into actual examples from health practitioners so that you can see what lead magnets look like in real life.

Plus, download the step-by-step guide on creating and promoting a compelling lead magnet!

The Step-By-Step Process to Build A Lead Magnet

Once you understand what goes into a lead magnet, it's time to build! In this video, I highlight the individual steps to creating a high-converting lead magnet...

 

How To Promote Your Lead Magnet

Working with integrative practitioners, I oftentimes get asked about how to promote your lead magnets. In this video, I cover five ways to get more eyeballs on your lead magnets, so you can grow your email list. And if you need more instructions, download the step-by-step guide on creating a compelling lead magnet

 

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and...

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

How To Create A High-Converting Lead Magnet For Your Practice

The Smartest Way To Create An Online Course In Your (Virtual) Practice

The Smartest Way To Create An Online Course In Your (Virtual) Practice

Are you looking to scale your practice and serve a wider audience? Watch this video to discover why online courses are the perfect virtual component, and what you need to know before you start an online course.

Download The Course Creation Checklist

Grab a copy of my course concept checklist to learn how to create your profitable course. You’ll discover what questions you need to get clear on (before you start your online course), plus what course softwares to use.

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Watch On Youtube: How To Start An Online Course In Your Practice