Book Your Marketing Audit

Preeminence: Being Seen As The Go-To Choice

Published By: Uli Iserloh
Date: February 11, 2019

Have you noticed that your practice marketing is not as efficient and as effective anymore as it used to be?

The other day, I was talking to a prospective client - a health practitioner in Kentucky - and we were reviewing his past efforts to fill his workshops, from "Lunch and Learns" to "Dinner With A Doc", and now workshops on Saturday mornings. And he shared that it's harder and harder to get people to show up for these workshops.

It's harder and harder to get people to even register! I'm not telling you anything new....

In 2019, it's harder than ever to get the attention of the people that you can serve!

The reason for that there's a lot more competition in Facebook's news feed, a lot more practitioners and other people advertising, while at the same time, Facebook's inventory hasn't increased. Meaning, there's more competition for eyeballs and it's harder to get your audience's attention.

The other fact is that today's patient is more skeptical than ever - getting bombarded with more information from a lot more sources, and really doesn't know who to trust.

So, asking these type of patients to show up for a workshop, for a workshop topic that they may not know anything about, is really creating the perfect storm.

For Big Boost, it's been essentially the same: Trying to get the attention of health practitioners like you, about a topic that they may not know anything about yet (patient acquisition funnels). It's been hard to get Facebook ads reliably enroll pratitioners into an Evergreen webinar talking about patient acquisition funnels.

So, what we had to resort to, and what you have to do as well, is becoming preeminent, becoming known as the go-to choice in your market.

You can define the market any way you want: Maybe it's regional, national or local, 20-30 miles around your practice.

But, you want to be known as the go-to choice for a certain condition, or for certain results that you help your patients accomplish in a certain arena.

You don't have to play nationally, as long as within a 20-30 mile radius, the patients that you can help most know who you are, and why you are the number one choice in their community... that's all it takes.

So, we've found that being more preeminent, putting more content out there that's actually helpful, that's valuable, and relevant to your audience is the name of the game in 2019.

If you want to learn more about how to become the go-to choice in your community, check out my on-demand training on how to become the go-to choice in your community. I hope you'll take me up on that offer because it's really one of the key things that you need to have in place in 2019 for your practice marketing.

Next Steps

So if you enjoyed this content and you want more of it, make sure you go ahead and...

If you want other practitioners just like you be able to access this information, this knowledge, make sure to you use the share buttons below to share it with someone that means the most to you.

Remember, as practitioners, it’s our job help more people understand what we do, allowing us to evolve the future of healthcare.

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


Our team is here to take care of your marketing strategy and technology, so you can focus on what you do best... helping patients create optimal health and resolve underlying issues.

As a trusted partner for many practitioners and organizations (like the Evolution of Medicine and the Institute For Functional Medicine), we know exactly what you need to create a consistent stream of patients.

Meet Our Team »


Practitioners need to leverage technology so they can spend their precious time with only those prospects that are ready to work with them in a 1-on-1 relationship.

That's why we developed our proprietary framework to help you attract, nurture and convert the right prospects into patients leveraging patient pipelines, text message marketing and detailed tracking.

Learn more about our approach to patient acquisition »


Unlike other web designers, our team has deep expertise so you don't have to explain what you need build... why not tap into our team's collective insights from working with many of today's top practitioners?

We have a proven all-in-one technology framework that replaces close to a dozen softwares such as ActiveCampaign, Clickfunnels, Calendly, Teachable, Kajabi, LeadQuizzes and more.

Get your technology gameplan »
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram