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4 Key Videos Your Practice Website Needs

Published By: Uli Iserloh
Date: January 26, 2021

Video is one of the key tools that you need to have in your practice marketing because it serves a dual role:

On one hand, video conveys information that your audience needs, while on the other hand, it simultaneously builds connection and trust. So in this video, we are going to talk about the four "MUST-HAVE" videos that you need for your practice!

#1: Your "About" video

This video introduces your mission and your brand. It should explain what makes you different from conventional practitioners as well as other integrative, naturopathic, or functional medicine practitioners.

#2: "Thank You" Video

This video is usually the video that people see after they opted in for your lead magnets. The key thing about this video is that this is essentially the equivalent of you going on a first date. So you want to put your best foot forward.

#3: "Appointment Application" Video

Ultimately, the goal is to get people into a discovery call. That's why you need a video that orients people who this discovery call is for and what to expect... before they fill out the application form!

#4: "Practice Introduction" Video

This is the video that people get to see after they scheduled their discovery call, giving them an overview of your practice, your services and how you work with prospects. Plus, this video can also be turned into a stand-alone on-demand webinar as I explain in the video.

These four videos are key to make your practice more efficient in educating your audience ahead of time about you, your practice, programs and how can they get the most out of the discovery call.

Next Steps

So if you enjoyed this content, please…

If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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