Video is one of the key tools that you need to have in your practice marketing because it serves a dual role:
On one hand, video conveys information that your audience needs, while on the other hand, it simultaneously builds connection and trust. So in this video, we are going to talk about the four "MUST-HAVE" videos that you need for your practice!
#1: Your "About" video
This video introduces your mission and your brand. It should explain what makes you different from conventional practitioners as well as other integrative, naturopathic, or functional medicine practitioners.
#2: "Thank You" Video
This video is usually the video that people see after they opted in for your lead magnets. The key thing about this video is that this is essentially the equivalent of you going on a first date. So you want to put your best foot forward.
#3: "Appointment Application" Video
Ultimately, the goal is to get people into a discovery call. That's why you need a video that orients people who this discovery call is for and what to expect... before they fill out the application form!
#4: "Practice Introduction" Video
This is the video that people get to see after they scheduled their discovery call, giving them an overview of your practice, your services and how you work with prospects. Plus, this video can also be turned into a stand-alone on-demand webinar as I explain in the video.
These four videos are key to make your practice more efficient in educating your audience ahead of time about you, your practice, programs and how can they get the most out of the discovery call.
So if you enjoyed this content, please…
- Join our free Facebook Group (Digital Marketing for Health Professionals) full of like-minded practitioners on a similar journey to more freedom & sanity.
- If you are interested to know how our team can help you create these videos, schedule a discovery call.
- To help you generate better videos, I have created a special guide: It contains tips about what video equipment to choose, how to set up and use a teleprompter, and how to boost your energy when you are in front of the camera. Simply click here to download the interactive guide!
If you want other practitioners just like you to be able to access this information, this knowledge, make sure to use the share buttons below to share it with someone that means the most to you. Remember, as practitioners, it’s our job to help more people understand what we do, allowing us to evolve the future of healthcare.