Most health practitioners aren't sure what to make of Tiktok – hesitant to start on a platform that seems to require dancing videos unbefitting a health practitioner.... and yet, Tiktok is the fastest growing platform right now – even surpassing paid ads in its effectiveness to grow an audience, fast!
In this video, I cover 3 things that every health practitioner can learn from the most watched Tiktok videos and how you may want to incorporate it in your marketing strategy... even if you're not on Tiktok itself!
The first five seconds are critical to get them interested in the rest of the video. As they’re scrolling through their Tiktok, FB or Instagram feed… why should they pay attention to your reel? Why should they stop and watch? Why should they care? It’s critical that you convey this in the first 5 seconds… or they’re moving on. When it comes to hacking people’s attention, there are different ways to do it. You could use visual cues and movement as exemplified by ads from Parsley Health.
People try to instantly figure out “What’s in it for me?”, so it’s critical that you convey what you do that can help them. Why can they trust you? Why are you the authority on the topic? This will go hand-in-hand with the hook, and I'll cover a practical example of how doctors are doing it on Tiktok.
What do you want them to do next? As much as we wish for an empowered audience exercising their mind… most consumers are cognitively too exhausted… so gently point them towards the next helpful step. In the video, I cover 7 possible call to actions (CTAs) you could deploy in your marketing.
Tiktok is the fastest growing platform right now (especially among women 40+), and is literallly "eating Facebook's lunch". Facebook's and Instagram's response is to give Reels much more traction, EVEN for first-time creators. So, if you're curious why your peers Dr. Tara Scott, Dr. Sara DeFrancesco, Dr. David Bennett and Dr. Lara Salyer are so hooked on Tiktok and Reels as the next Big Thing, then join us for our upcoming LIVE event on all things Tiktok & Reels.
✅ WHAT to consider before jumping into Tiktok or reels (so you avoid costly mistakes)
✅ WHY Tiktok is right now the fastest way to grow your audience (without paid ads)
✅ WHAT topics to discuss (hint: keep it super basic!) and the preferred length for videos
✅ WHICH 3 elements are absolutely critical for your videos to get traction
✅ HOW to grow past 100k followers (and turning your followers into paying clients)
✅ WHY you should repurpose Tiktok videos to Instagram Reels + FB Reels
✅ AND... how to do ALL of this while fulfilling your mission, getting amazing outcomes for your patients, and making the impact you were born to make!
To join, simply register your seat here...
Plus, if you enjoyed this content, please join our free Facebook Group (Digital Marketing For Health Professionals) full of like-minded practitioners on a similar journey to more freedom & sanity...
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