Do you want to know the three key mistakes that I see so many integrative health practitioners make with their website?
As as a marketing technologist, I have a very unique perspective on what it takes for integrative health practitioners to put their website to work.
The number one goal of your website is to convert a website visitor into an email subscriber. Unless you have their email, you cannot follow up with them and continue the conversation.
We know that it takes a series of 7-10 touch points to go from a “No, not right now”, to a “Yes”.
#1: Your Website Needs To Look The Part
Just like in dating, people are visual, and evaluate each other based on how they look. So, if your website doesn’t look up to par and outdated, it will hamper your ability to make that initial connection.
#2: You Need To Talk About The Right Things
At this stage, when a patient with chronic disease comes to your website, they’re not necessarily in a buying mood. They’re not ready to set up a paid appointment with you, so what we need to be talking about is about them, about their problem.
You must clearly identify and showcase why you are the one to help them resolve the problem that they’re facing.
It starts with being very clear about what the problem is that you can help them resolve? What is the problem that they are willing to give you money for to help them resolve it?
Because if they’re not willing to give you money for it or only very little money, then it becomes hard for you to market that service.
When you start dating, nobody wants to talk to somebody that’s constantly just talking about themselves and doesn’t let them get a word in edge-wise. So, your website needs to be patient-centric, talking about their problems and articulating how you can help them with their problem.
#3: You Need To Capture Their Contact Info
I see so many integrative health practitioners that have nothing on their website to capture visitors’ email address. And because they don’t have this, they’re not building an email list. And because they don’t have an email list, they’re not nurturing people, and so it’s impossible for them to convert website visitors into an actual phone consultation.
If you are complaining that your practice is not getting enough new patients, if your phone is not ringing enough, the answer is not more SEO or more paid advertising, the answer is first to create an email nurture sequence that explains what you do and that positions you as the go-to expert in your community.
I hope this video is helpful to you. Let me know how that lands for you, and what stumbling blocks you have encountered in creating an email nurture sequence, and I’ll hook you up with additional resources.
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