Working with a lot of integrative health practitioners, I am oftentimes seeing the same issues that affect their ability to grow their practice and help more patients… so here are the three lessons that I wish most health practitioners would learn sooner in their career.
Lesson number one is that you can’t just rely on your clinical skills.
When looking at the health of their practice, practitioners (falsely) assume it’s a lack of clinical knowledge that is really to blame why their practice is not working.
And as a result, they’re signing up for more accreditations, more course work, more training – and in many cases, the answer is not more clinical training because you are already an amazing healer.
You’re an amazing clinician, and it’s not the lack of clinical knowledge or what you do clinically that’s hampering your practice.
Oftentimes, what we find is that it’s a lack in the areas of marketing and processes & systems that hamper a practitioner’s growth and ability to create a successful practice.
If we’re really applying root cause resolution to your practice – in order to assess the health of your business – what you have to look at is optimizing performance in all areas of your practice: clinical, marketing, operations, etc.
The second lesson that practitioners should learn is that they need to ditch their perfectionist attitudes sooner.
In clinical care, there’s no room for error, so you have to be meticulous. You have to be detail-oriented.
But when it comes to building a practice, when trying out marketing for your practice, there is oftentimes no perfect solution.
You have to try things out. You have to try on if something works in your community, and there’s no right or wrong answer at the beginning.
You can’t have a perfect home run when you step up to the plate.
Instead, you have to adopt the mindset of consistent growth and iterative improvement – and over time become the go-to choice in your community!
Lesson number three is about taking consistent action.
All too often, we get into the habit of trying something new. A new marketing approach, a new strategy that somebody else tried out. We run into it, we try it out – and if it doesn’t work right away, then we ditch it and say “uh, didn’t work” or come to some other conclusion of why the idea wasn’t a great one in the first place.
When you look at Olympians, they make it sound so effortless and easy.
But what you don’t see is that they have practiced so many hours behind the scenes to perfect their craft.
Same is true for your practice.
Ask yourself: What do I have to do in order to figure out who am I serving in my community?
What is it that they need from me?
What is the perfect product (or service)?
Then hire a team to help you execute on your marketing technology from your website, e-mail campaigns, videos, etc.
It doesn’t mean that you have to do all of your marketing on your own, you should really partner up with the right people that can help you go faster.
I hope these lessons resonate with you.
Let me know in the comment what you think and if there are any other lessons that you’ve learned in life way too late that may be beneficial to other practitioners like you.
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