

Launching a BHRT or longevity medicine-based practice can feel overwhelming – from websites and SEO to social media and patient education, there are countless moving parts. But what if there was a clear, proven playbook to help you set up everything the right way – from the ground up?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by his co-founder and wife Jennifer Iserloh to break down the 7 core systems essential for launching a successful practice – whether it's a BHRT/TRT clinic or an integrative, functional, longevity or regenerative medicine practice.
Drawing from their experience helping hundreds of practitioners in the longevity, peptide, and hormone optimization space, they reveal why today's competitive landscape demands more than just a basic 10-page website and how patient pre-education has become the cornerstone of practice growth.
From creating comprehensive FAQ clusters that feed AI search algorithms to mastering discovery calls that convert prospects into patients, this episode provides the complete playbook for building a practice that attracts the right patients and positions you as the go-to BHRT expert in your market.
If you're a practitioner ready to launch your BHRT practice, struggling to attract qualified patients, or wondering how to stand out in an increasingly crowded hormone optimization market, this conversation provides the step-by-step framework for building the marketing foundation that supports sustainable practice growth.
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