057: Rank Your Practice In ChatGPT

What if your clinic disappeared from search overnight – not because of Google, but because of AI?

In this episode, I break down one of the biggest shifts in online search: More and more patients are bypassing Google outright and going straight to ChatGPT, Gemini, Perplexity, and other AI tools for answers about their health.

Unlike traditional search engines, these platforms don’t serve up a list of links – they deliver curated answers. If that answer doesn’t come from your website, your practice is pretty much invisible in AI search.

I also explain why I think this is the “SEO of 2001” moment all over again – an open playing field where health practitioners who act now can dominate AI search results. I share actionable steps you can take to position your practice as the trusted authority these AI engines quote, link to, and recommend.

And if you want to go even deeper, check out my upcoming bootcamp on October 11 + 19, so you can get your practice to show up in ChatGPT search.

Listen to Learn:

• Discover why patients are skipping Google and going directly to AI tools for health answers – and what that means for your visibility.
• Learn the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why optimizing for answers is the new key to being found.
• Understand the two critical steps to ranking in AI: getting your site indexed in AI databases and being chosen as the quoted answer.
• Find out how to build “answer-ready” FAQ content that both educates patients and gets pulled into ChatGPT results.
• Explore the role of schema markup, authority building, fresh content, and conversational tone in boosting your AI search ranking.
  

• “This is like SEO in 2001 – it’s a blue ocean, and the door won’t stay open forever.” (02:26 | Uli Iserloh)
• “SEO gets you ranked on Google. AEO gets you quoted in ChatGPT.” (05:26 | Uli Iserloh)
• “If ChatGPT or Gemini can’t crawl your site, you have zero chance of being found in AI search.” (05:30 | Uli Iserloh)
• “AI wants clarity, compassion, and safety – it’s not about keyword stuffing, it’s about sounding like a trusted human.” (17:00 | Uli Iserloh)
• “This is your window of opportunity before everyone else figures it out.” (20:11 | Uli Iserloh)

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Connect With Uli Iserloh

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Connect With Mike Kim

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