052: The Evolution of Medicine With James Maskell

What if the solution to healthcare's cost crisis isn't more doctors, but a completely different way of delivering care?

In this episode of the Health and Wellness Marketing Show, Uli Iserloh reconnects with James Maskell, founder of Evolution of Medicine and pioneer in functional medicine community building.

James shares his decade-long journey from launching the first functional medicine meetups in New York to revolutionizing healthcare delivery through virtual group medicine. From helping doctors start $20,000 micro-practices to partnering with major health systems, James reveals how community-based care is flattening the healthcare cost curve while delivering better outcomes.

If you're a practitioner feeling isolated in your practice, struggling with the economics of functional medicine, or curious about the future of healthcare delivery, this conversation offers a roadmap for both individual practitioners and health systems looking to transform care.

Listen to Learn:

• Discover how the "functional medicine micro-practice" model allows doctors to start practices for $20,000 instead of $200,000 using telemedicine and co-working spaces.
• Learn why virtual group medicine is proving more effective than in-person groups and how it's scaling functional medicine into Medicare, Medicaid, and health systems.
• Understand the missing role of the health coach in functional medicine and why bridging the gap between patient intentions and actions is critical for success.
• Explore how AI will transform healthcare logistics and data organization while human-to-human peer support remains the most powerful force for behavior change.
• Find out why community-based functional medicine is the key to reversing chronic illness at scale and making healthcare truly sustainable.
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• "In my lifetime, we're going to run out of money, because healthcare is going to take up all the money." (01:45 | James Maskell)
• "The most powerful person in helping anyone to change is someone that's like them, that has made a few changes." (22:15 | James Maskell)
• "So many patients are being lost because they can't go from five cans of coke to one can of Coke." (16:45 | James Maskell)
• "This is radically cost effective, radically resource effective, and could also be profitable on insurance." (11:15 | James Maskell)
• "We're skating to where the puck is going." (23:30 | James Maskell)

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