043: The Functional Medicine Membership Model With Dr. Lara Salyer

What if the secret to a thriving practice wasn’t selling more appointments – but designing a care model that supports long-term healing and financial stability?

In this episode of the Health and Wellness Marketing Show, Uli Iserloh welcomes back functional medicine membership pioneer Dr. Lara Salyer to dive deep into one of the most impactful shifts a practitioner can make: transitioning to a membership model.

Dr. Salyer shares how she evolved from fee-for-service to a flexible, tiered membership structure that not only empowers patients – but prevents burnout while creating sustainable, recurring revenue.

If you’re feeling drained by the constant hustle for new patients or worried about pricing accessibility, this episode will open your eyes to a model that works – for you and your community.

Listen to Learn:

• Discover the core problems with fee-for-service and package models – and why they often lead to practitioner burnout or patient disengagement.
• Learn how Dr. Salyer designed a three-tier membership system that meets patients where they’re at while honoring clinical boundaries.
• Understand how membership models foster patient ownership of their healing journey – shifting the dynamic from “fix me” to “partner with me.”
• Find out how to incorporate digital content, group visits, and health coaching into your membership – even without a big team or tech stack.
• Explore practical tips for pricing, tier design, retention, and launching your membership – even if you’re starting from scratch.

• “Fee-for-service is not good for relationships – it creates friction and delays care.” (15:12 | Dr. Lara Salyer)
• “Membership invites people in with boundaries – it’s a red carpet with structure.” (16:50 | Dr. Lara Salyer)
• “You’re not promising results – you’re offering support. You’re the guide, not the fixer.” (18:57 | Dr. Lara Salyer)
• “Retention is the real success metric – not just revenue, but loyalty and trust.” (24:39 | Uli Iserloh)
  

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