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040: How To Get Booked On Podcasts With Jeremy Ryan Slate

Published By: Uli Iserloh
Date: November 19, 2025
011: Launching & Growing A Successful Practice With Scott Rattigan

What if the fastest way to grow your authority and audience didn’t require social media ads – or even your own podcast?

In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Jeremy Ryan Slate, founder of Command Your Brand and host of the Jeremy Ryan Slate Show, to talk about the power of podcast guesting. With over 1,000 podcast interviews under his belt and years of PR experience, Jeremy breaks down how to position yourself as a great guest, pitch effectively, and use podcasting to build trust and drive conversions.

If you’ve been wondering how to stand out in a crowded market and get in front of ideal clients without chasing algorithms, this episode will show you how podcast guesting can be your biggest visibility lever.

Listen to Learn:

  • Discover why podcast guesting is one of the most effective ways to build trust, visibility, and long-form content without the hassle of traditional PR.
  • Learn how to find the right shows for your niche – and why starting with small podcasts builds momentum and confidence.
  • Understand what podcast hosts look for in a guest (hint: it’s not a pitch deck or credentials – it’s connection and value).
  • Find out how to write a compelling pitch, build relationships with hosts, and structure your outreach to increase your chances of getting booked.
  • Explore the dos and don’ts of being a great podcast guest, including storytelling, call-to-actions, and avoiding the “infomercial trap.”

Quotes

  • “Podcasting is one of the few media platforms left where you can go deep, get personal, and truly connect with your audience.” (03:20 | Jeremy Ryan Slate)
  • “If you want to model success, the most influential people have a podcast – or get featured on them.” (04:18 | Uli Iserloh)
  • “Your pitch should focus on what value you bring to the audience – not what you’re trying to sell.” (13:37 | Jeremy Ryan Slate)
  • “There are two audiences in every interview: the host and the listeners. Treat both like future partners.” (21:48 | Jeremy Ryan Slate)
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Thank You For Listening!

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Uli Iserloh
As one of the leading marketing strategists in the integrative medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years – helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads.

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