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038: Building Your Dream Practice With Jennifer Wheeler

Published By: Uli Iserloh
Date: June 21, 2023
Building Your Dream Practice

How do you build your dream practice?

That's the question we're exploring in the latest episode of Getting To YES – examining the key ingredients needed to create a practice that you feel passionate about, that lights you up, and that supports how you want to live your life.

As you will discover in my conversation with Jennifer Wheeler, there's a smarter approach to either launch your first practice or reinvent your existing practice... without years of trial-and-error.

For those that don’t know Jennifer Wheeler, she’s the founder and CEO of MNDSHFT Health - a practice aligned around high-level functional medicine programs.

A family nurse practitioner and clinical physiologist by training, Jennifer completed advanced studies with the Institute for Functional Medicine and the School of Applied Functional Medicine – and she’s also mentoring countless practitioners on how to create a dream practice that’s aligned with the practitioner's values.

Listen in to learn:

  • Her advice to her younger self... on how to build with intention, creating a practice that integrates & supports how you want to live
  • How to decide between a lower-volume boutique-style practice vs. a higher-volume conventional practice
  • The importance of setting up the practice for "flow"... with streamlined systems, processes and programs
  • How to pick your strategy to attract your ideal dream clients
  • The mindset shift needed to evolve from "selling" to "serving" – and the critical importance to define your vision, values and beliefs.
  • The importance of mentorship – and how to decide whether a more intimate 1:1 mentorship or group coaching is what you need


  • "We have to create a practice that's built upon what we value, what we're good at, what we're passionate about teaching." (09:17 | 09:27 Jennifer)
  • "As a practitioner, you can start a practice that's higher, or somewhere in the middle, or that's smaller volume. And whether which road you choose to go down is going to be based upon what your vision is, what you wanna bring to life." (10:54 | 11:08 Jennifer)
  • "The important thing to the success of creating the practice is honing in on the vision. And the vision is always gonna be grounded in who you are, what you value, & what you're good at." (11:32 | 11:47 Jennifer)
  • "Decide what you value, what you wanna create, and then move forward with the choice to honor that." (29:29 | 29:35 Jennifer)

Connect With Jennifer Wheeler

Thank You For Listening!

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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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