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037: Growing Your Business With One-Day Summits With Dr. Mark Wade

Published By: Uli Iserloh
Date: June 07, 2023
Growing Your Business With One-Day Summits

Online summits have been a proven vehicle to grow your email list, connect with influencers, build your authority, and generate revenue!

Personally, I’ve been involved in a number of summits, including the first ever summit on Cannabis back in 2017 - where we enrolled more than 250,000 registrations and generated over 3 million dollars in about a month.

Yet virtual summits can work just as well on a much smaller scale, and that’s what I invited Dr. Mark T Wade on the podcast – to share what health practitioners need to consider when it comes to one-day summits.

For those that don’t know Dr. Mark, he’s the founder of Virtual Summits Software and the visionary behind the evolution of summits over the last decade - having created six, seven and multi-seven figure companies using virtual summits.

Listen in to learn:

  • The basic structure of online summits, and some of the success stories from health practitioners
  • Why a smaller, more engaged list can be more profitable than a larger, less engaged one – and how this principle applies to virtual summits
  • How the One-Day Summit Formula helps health practitioners attract engaged and quality leads into their community
  • The importance of alignment in solving a singular problem throughout the customer journey, with specific examples of one-day summits
  • How the role of virtual summits is likely evolving in the future, especially considering the rapid changes in the digital landscape

Quotes

  • “You don't need tens of thousands of people to be successful- whether it's financially or with impact and service. You need qualified and engaged people.” (09:05 | 09:15 Mark)
  • “As healthcare professionals, referrals are very important. Why not reach out to the person who's best suited to send you referrals ongoing because you are giving them an opportunity to be on your summit as well as an opportunity to get to know you.” (15:46 | 16:10 Mark)
  • “There are really no bad topics. The only mistake you can make is doing a topic that doesn't align with your product, program, or services.” (21:26 | 21:33 Mark)
  • “When you get specific on your problem, you can get specific on the topic, which is gonna be specific with the information, which is gonna show the people who are listening that you're the expert and you know what you're talking about.” (24:07 | 24:18 Mark)
  • “The goal is relationship-building because now that we have the relationship, we can move to the next step, which is monetization.” (27:38 | 27:45 Mark)

Connect With Dr. Mark Wade

Thank You For Listening!

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.

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