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034: The Never Alone Project With Steve Reiter

Published By: Uli Iserloh
Date: May 17, 2023

Today's podcast episode is very different from what we normally discuss on Getting To YES...

... but it's nonetheless a very important topic:

The separation of patients from their families is one of the greatest tragedies due to how the healthcare system responded to COVID-19.

Throughout the country, hospitals, long-term care facilities, doctors’ offices, and more have banned visitors, forcing individuals to suffer alone. This horror continues to this day in many places.

Steve Reiter shares what let him to create the NEVER ALONE project... and the legislation he's currently fighting for in Washington and across the US.

Steve's mission is to:

  • Raise awareness about these stories that have been largely ignored by major media outlets.
  • Seek legislative & regulatory change so patients have the right to at least one screened visitor per day, no time limits.
  • Heal together as so many people that were alone or were kept from their loved ones have real trauma that needs either group therapy or grief counseling.

Click here to learn more about the project.


  • “As guys, we wanna fix it. It's inherent in our nature. We're fixers and we wanna do, it's the most helpless feeling for a guy to have a wife that is just chronically ill.” (09:39-09:49 | Steve)
  • “I would mentally look back at my day and say, "Did I love my wife to the best of my abilities?" And if I didn't, I'm setting my intention tomorrow to do an even better job. So that way, no regrets.” (13:10-13:25 | Steve)
  • “There are hundreds of studies that talk about the dangers of loneliness and isolation– decreasing health outcomes. And how having a loved one there aids in the healing process– increases health outcomes.” (18:05-18:19 | Steve)
  • “I created The Never Alone Project because patients should have the right to one loved-one per day, no time limits, and it needs to be written into federal law because it is not the job of the nurse.” (22:42-28:25 | Steve)

Connect With Steve Reiter

Thank You For Listening!

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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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