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033: The Organized Entrepreneur: Building Systems for a Balanced Life With Chelsea Brinkley

Published By: Uli Iserloh
Date: May 10, 2023
The Organized Entrepreneur: Building Systems for a Balanced Life

To change your results, you must change your systems. Success is merely a series of systems working together.” (T Harv Ecker)

Putting systems in place may not sound sexy, but it sure does make life a lot easier.

Yet the majority of entrepreneurs (and health practitioners!) struggle with project management and file organization, which in turn needlessly drain their cognitive reserves…. forcing them to fly by the seat of their pants!

In my latest podcast episode with Chelsea Brinkley, an in-demand consultant for entrepreneurs who want to get their systems and processes on track and more organized, we’re unpacking what it takes to become an “organized” entrepreneur.

Chelsea believes that it is crucial for entrepreneurs to have systems in place so they can get their time back, stop feeling overwhelmed, and help them monetize more.

Chelsea's background as an executive assistant for a multimillion dollar company led her to discover the missing link of having systems and processes in place in order to delegate tasks.

Common challenges that entrepreneurs face include missing project management and file organization systems, both of which can lead to disastrous consequences.

Chelsea emphasizes the importance of having a cloud software program to keep all of their files organized and concise, and to have a good project management system in place.

During the episode, we also talked about Chelsea’s favorite software tools she can’t live without, and other helpful tips she’s recommending for entrepreneurs looking to communicate and work more effectively.

And while entrepreneurs often know where their pain points are in terms of disorganization, they may not have the time or capacity to implement changes themselves – so if that's you, see if Chelsea’s bootcamp is right for you at this time.


  • I'll tell you what is sexy and it's having your life be easier and being able to monetize more, which both can be accomplished if you have the proper systems and processes in place. It gives you your time back. (02:32-02:54 | Chelsea)
  • So my rule of thumb is when you hop into your cloud software program, your file organization, you should be able to find the document – whatever you're looking for – within two minutes or less, otherwise, you're wasting precious time. (10:35-10:54 | Chelsea)
  • I love creating videos of certain steps in a process and putting a link to it in the standard operating procedure because some people are visual learners. (24:19-24:29 | Chelsea)
  • Please don't share passwords via text or email, or even in Slack. Use a tool. (25:54-26:00 | Chelsea)
  • Having a system in place actually gives you more freedom to be in that creative space because this is all running in the background. There's a process. (29:14-29:23 | Chelsea)

Connect With Chelsea Brinkley

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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