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032: Transitioning To A Virtual Practice With Dr. Brian Mowll

Published By: Uli Iserloh
Date: May 03, 2023
Transitioning To A Virtual Practice

Historically, health practitioners relied on a brick-and-mortar business model… serving a very defined local market.

But, as the pandemic revealed, there’s many benefits to providing patients also with virtual options to work with a practitioner - and thus increasing access for more patients.

As appealing as that sounds, transitioning to a virtual practice is paved with lots of unanticipated obstacles… so in today’s episode with my dear friend, Dr. Brian Mowll, we’ll unpack what you need to consider, and what you should expect for the road ahead.

Dr. Brian Mowll is the founder and medical director of SweetLife® Diabetes Health Centers and is widely recognized as a global leader and expert in the field.

He is the host of the annual “Diabetes Summit”, the #1 rated “Mastering Blood Sugar” podcast, and was named one of the top 50 functional medicine doctors in the world.

Here's what we covered in the episode:

  • How Brian pivoted from a series of chiropractic clinics to a virtual practice primarily driven by group coaching & courses
  • The often overlooked challenges when you go from brick-and-mortar to online
  • How to decide on and conceive online programs effectively
  • What works best to enroll patients into online programs
  • The fallacies about running a virtual practice that health practitioners are made to believe
  • What advice he would you give his younger self transitioning away from brick-and-mortar

P.S. One of the key factors in Brian's shift to a virtual practice in 2015 were online courses – watch this 6-minute outtake on how he pulled it off.

P.P.S. If you're curious how to rapidly create online courses with ChatGPT, then check out our bootcamp.

Quotes

  • “The more you dive into one area, the more confidence it gives you.” (18:53-18:55 | Dr. Brian)
  • “What can I teach people over eight weeks, one topic a week, that it's not going to transform their life maybe, but it's going to give them all the tools to transform their life?” (22:44-22:54 | Dr. Brian)
  • “That first five to 10,000, lead email list generally can be a slow process, unless you've got a lot of money to throw into paid traffic, which if you already have a very profitable practice, that would be a good way to build your list much more quickly.” (25:42-26:03 | Dr. Brian)
  • “That's how you build that expertise over time whether it's YouTube videos or a Facebook group with regular posts and a lot of value that you're putting into there.” (27:26-27:35 | Dr. Brian)
  • “At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that.” (36:29-36:47 | Dr. Brian)

Connect With Dr. Brian Mowll

Thank You For Listening!

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.

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