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032: How To Create More Compelling Videos With Ryan Koral

Published By: Uli Iserloh
Date: November 19, 2025
011: Launching & Growing A Successful Practice With Scott Rattigan

Are you struggling to create videos that truly connect with your audience?

In this episode of the Health and Wellness Marketing Show, I sat down with Ryan Koral, a seasoned video strategist and founder of Tell Studios, to discuss how healthcare professionals can leverage video marketing effectively. Ryan shares expert insights on storytelling, content creation, and how to make engaging videos without expensive equipment.

If you're a practitioner or business owner looking to create more compelling videos that attract and retain patients, this episode is for you!

What You'll Learn:

  • Discover why video is one of the most powerful tools for building trust and authority in your market.
  • Learn how to craft compelling stories that captivate your audience and drive engagement.
  • Understand the key ingredients of high-quality video content—even if you're on a budget.
  • Find out how to overcome the fear of being on camera and develop a natural, confident presence.
  • Explore strategies for repurposing video content across multiple platforms for maximum reach and impact.

Quotes

  • “Great video content isn’t about perfection—it’s about authenticity and connection.” (05:12 | Ryan Koral)
  • “Your story is what makes you unique—lean into it, and your audience will respond.” (14:37 | Ryan Koral)
  • “People don’t buy what you do, they buy why you do it. Video is the best way to communicate your why.” (22:58 | Ryan Koral)
  • “A single well-crafted video can work for you 24/7, helping you attract and educate patients effortlessly.” (31:21 | Ryan Koral)

Thank You For Listening!

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Uli Iserloh
As one of the leading marketing strategists in the integrative medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years – helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads.

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