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031: Moving Your Personal Brand To Centerstage With Robby Fowler

Published By: Uli Iserloh
Date: April 26, 2023
Moving Your Personal Brand To Centerstage

“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto centerstage..."

"... one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter – when it comes to that problem and how you solve it, that's where you have to inject your particular take on it,” explains Robby Fowler, branding and marketing strategist. 

In my latest podcast episode, Robby discusses the differences between branding and marketing and divulges tips on how to move your personal brand into centerstage.

Branding is what separates your practice from another one of its kind - and especially as AI tools help create even more "noise" in the marketplace, it's critical that health experts take the next steps to differentiate their message.

Be sure to listen to Robby's super practical tips... many of which you've likely haven't heard before... so you can better articulate your unique approach to health restoration that sets you apart. 

Quotes

  • “If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it.” (11:52-12:16 | Robby)
  • “When you're doing any sort of marketing where the role is to make more people aware of your business, you're injecting that with your reputation, your set of ideas, your skills, and your experiences.” (13:54-14:08 | Robby)
  • “If we're going to begin to move from backstage to center stage, we need to have an angle or a take on this that is part of our brand that says this is different from the others.” (17:01-17:11 | Robby)
  • “Stories can push up against a worldview, but they do it in a non threatening way.” (31:19-31:24 | Robby

Connect With Robby Fowler

Thank You For Listening!

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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.

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