Many experts tend to struggle with relaying information in a way that is relatable and understandable to their audience. It’s one thing to know how to solve a problem, but it’s another to actually be able to connect emotionally with people and influence them to want to work with you.
So how do you persuade people that you can actually help them, so that they will say "yes" to working with you?
In this episode, Kyle discusses how to better utilize the ancient technology of storytelling to get your messages across to really empathize with your chosen audience.
There are certain key elements to effective storytelling and once you learn these elements, you can draw from your own life experiences to share stories that convey your message in a way that can be universally understood.
“We need to be able to connect with people emotionally. Because if we can't do that, then everything, all of the brilliant things that you have to say, are going in one ear and out the other,” explains Kyle Gray, world-class presentation coach, story strategist and author.
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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.
Click here to learn more about Uli’s marketing agency and available services.
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