028: Activating Referrals With Stacey Brown Randall

Are you leaving referrals on the table?

In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Stacey Brown Randall, author of Generating Business Referrals Without Asking and host of The Roadmap to Grow Your Business podcast. Stacey shares a game-changing approach to referrals—one that doesn’t rely on awkward asks, gimmicky incentives, or nonstop networking. Instead, she reveals the science behind why referrals happen and how to naturally generate more of them by focusing on relationships and trust.

If you’ve been relying on luck for referrals, this episode will give you a repeatable, relationship-driven strategy to grow your business.

Listen to learn:

• Discover why traditional referral tactics—asking, paying, or waiting—aren’t effective and what actually works instead.
• Learn the two key ingredients that make a referral a true referral (and why many so-called referrals aren’t real).
• Understand how to nurture referral sources so they naturally want to send business your way—without feeling forced or transactional.
• Find out why gratitude and relationship-building are the secret weapons to activating more referrals.
• Explore Stacey’s Referral Ninja Roadmap and how to move from accidental referrals to a consistent, predictable system

• “Referrals aren’t about you. They’re about the referral source helping someone they trust.” (05:28 | Stacey)
• “You deserve referrals, but you’re not owed them—you have to invest in relationships.” (27:49 | Stacey)
• “People don’t remember what you do—they remember how you make them feel.” (22:24 | Stacey)
• “The best businesses grow by word-of-mouth, but word-of-mouth doesn’t happen by accident.” (10:43 | Uli)

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility:

• Apple Podcast
• Spotify
• Pandora
• Amazon Music/Audible
• iHeartRadio

Connect With Uli Iserloh

• Website: https://bigboost.marketing
• Facebook: https://facebook.com/uliiserloh
• Instagram: https://instagram.com/uliiserloh
• Youtube: https://youtube.com/uliiserloh
• Tiktok: https://tiktok.com/@uliiserloh
• Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

• Website: https://mikekim.com
• Instagram: https://www.instagram.com/mikekim
• Linkedin: https://www.linkedin.com/in/mikekimtv/
• Youtube: https://www.youtube.com/youarethebrand
• Facebook: https://www.facebook.com/mikekimtv
• X: https://x.com/mikekimtv
• Tiktok: https://www.tiktok.com/@mikekimtv