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026: Why You Should Start a Podcast With Danny Ozment

Published By: Uli Iserloh
Date: November 19, 2025
011: Launching & Growing A Successful Practice With Scott Rattigan

Ever thought about starting a podcast but weren’t sure if it’s worth it?

In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Danny Ozment, founder of Emerald City Productions and a podcast consultant for top brands like Salesforce, LinkedIn, and The John Maxwell Team. Danny shares why podcasting is one of the best long-term investments for service professionals, helping build trust, establish thought leadership, and grow your business.

If you've been on the fence about launching a podcast, this episode will give you the clarity—and confidence—you need to get started!

Listen to learn:

  • Discover why podcasting is the most effective way to build trust and brand loyalty over time.
  • Learn how a podcast can position you as a thought leader—even if your audience doesn’t listen to every episode.
  • Understand why podcasting is like referral marketing at scale and how it helps you attract ideal clients effortlessly.
  • Find out the biggest mistakes new podcasters make and how to set yourself up for long-term success.
  • Explore the essential tools, platforms, and strategies to launch your podcast without getting overwhelmed.

Quotes

  • “A podcast builds trust like nothing else—you become a familiar voice in your audience’s daily life.” (09:07 | Danny)
  • “Your podcast doesn’t have to go viral. It just has to reach the right people consistently.” (26:09 | Danny)
  • “The best time to start a podcast was five years ago. The second best time is today.” (05:46 | Uli)
  • “Start ugly. Don’t wait for perfection—just get started.” (30:14 | Danny)

Thank You For Listening!

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Uli Iserloh
As one of the leading marketing strategists in the integrative medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years – helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads.

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