Book Your Marketing Audit

026: Creating A Flow-Channeled Culture With Dr. Lara Salyer

Published By: Uli Iserloh
Date: March 21, 2023

This week, I am welcoming back Dr. Lara Salyer on the Getting To YES podcast to talk about practical ways to create a flow-channelled workplace culture.

You see, burnout is a prevalent issue in the healthcare industry... with a majority of practitioners experiencing its negative effects.

That’s why Dr. Lara Salyer introduced the concept of a “flow-channeled workplace culture," which combines flow with anti-burnout strategies to create a healthier work environment for healthcare professionals (and entrepreneurs alike).

We discussed the importance of adopting a catalyst culture, the AHA (Anchor, Highlight, Activate) framework to retro-engineer burnout, and the role of artificial intelligence and Standard Operating Procedures (SOPs) in minimizing burnout and increasing practitioner effectiveness.

And if you haven’t met Lara Salyer before… she’s a functional medicine DO with extensive leadership training at the Flow Research Collective – and she’s also the host of THE CATALYST podcast, she’s written a memoir Right Brain Rescue.



  • "One of my core values is efficiency, and not in the hyper productivity way, but the fact that I'm only going to say YES to things that absolutely matter to me." (06:06-06:15 | Dr. Lara Salyer)
  • "When you are a happier practitioner, you're going to attract patients differently. You're going to also see better outcomes. You're going to attract patients that understand and respect the culture that you're setting." (07:46-07:59 | Dr. Lara Salyer)
  • "If you're in a brick and mortar practice, there's a lot you can do to create a psychologically safe environment. You can have common language and shared values with your staff. You can have these repeatedly talked about, almost like a drum beating culture that this is what we believe." (25:03-25:19 | Dr. Lara Salyer)
  • "I am on a mission to teach a million health professionals how they can tap into flow so that they can regain that autonomy and be more joyful and have fun in medicine again, and less burnout." (30:10-30:21 | Dr. Lara Salyer)

Connect With Dr. Lara Salyer

Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility:

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

Connect With Uli

Click here to learn more about Uli’s marketing agency and available services.

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


Our team is here to take care of your marketing strategy and technology, so you can focus on what you do best... helping patients create optimal health and resolve underlying issues.

As a trusted partner for many practitioners and organizations (like the Evolution of Medicine and the Institute For Functional Medicine), we know exactly what you need to create a consistent stream of patients.

Meet Our Team »


Practitioners need to leverage technology so they can spend their precious time with only those prospects that are ready to work with them in a 1-on-1 relationship.

That's why we developed our proprietary framework to help you attract, nurture and convert the right prospects into patients leveraging patient pipelines, text message marketing and detailed tracking.

Learn more about our approach to patient acquisition »


Unlike other web designers, our team has deep expertise so you don't have to explain what you need build... why not tap into our team's collective insights from working with many of today's top practitioners?

We have a proven all-in-one technology framework that replaces close to a dozen softwares such as ActiveCampaign, Clickfunnels, Calendly, Teachable, Kajabi, LeadQuizzes and more.

Get your technology gameplan »
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram