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024: Building A Personal Brand With Mike Kim

Published By: Uli Iserloh
Date: March 06, 2023
Building A Personal Brand

Super excited about this week's podcast episode on the importance of personal branding in a world soon dominated by AI-powered marketing.

That's exactly why I invited my dear friend Mike Kim – author of the Wall Street Journal bestselling book "You Are The Brand" and a sought-after speaker, online educator and brand strategist.

Mike believes that marketing isn't about closing a sale... it's about opening a relationship – so in this episode, Mike shared his predictions on how AI-tools like ChatGPT will disrupt marketing (and what to focus on right now).

Listen to the podcast to also discover...

  • What should people do first when building a brand identity?
  • The 3 sub-identities of every brand, and the breakdown of what Mike did to grow his business and brand presence.
  • How can a brand really say something that’s unique when there’s so much noise out there and everyone really tends to sound the same?
  • Mike shared his CopyProof framework with the 5 kinds of marketing voices today, with examples.
  • How does ChatGPT and other AI tools change how people build a personal brand?

Enjoy the episode!


  • “Our value as personal brands and as experts in our industry, is that we are going to become trust filters for people.” (03:31-3:39 | Mike)
  • “If GPT and all these other things make written content somewhat easier and or maybe even more obsolete down the road, you've got to be in front of the camera and let people see you.” (8:01-8:09 | Mike)
  • “Informational content won't be as much of a differentiator. But I think what will set people apart is the inspirational content, stuff that's more full of your own personality, your quirks, your stories.” (11:25-11:36 | Mike)
  • “What technology forces people to do more than anything is, at least in the expert industry, we're going to have to band together and build communities.” (29:17-29:23 | Mike)

Connect with Mike Kim

Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility:

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

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Click here to learn more about Uli’s marketing agency and available services.

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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