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023: The Power Of Health Coaching With Dr. Sandra Scheinbaum

Published By: Uli Iserloh
Date: February 28, 2023
The Power Of Health Coaching

One of the recurring themes of my podcast is uncovering how people make decisions, and how we can get people to commit to lasting change.

This is truly a life skill that's especially critical for health practitioners to master because if you can't motivate a patient to want health for themselves, it's going to be very difficult to get them the desired outcomes!

This is why I'm so thrilled about this week's guest, Dr. Sandra Scheinbaum – a leader in the field of health education and the founder and CEO of the Functional Medicine Coaching Academy, a collaboration with the Institute of Functional Medicine.

"Change cannot be made solely based on ordering someone to do something or just giving them information. People need to first have a strong image of their ‘why’, so that they make the choice to commit to change."

"Once patients have determined what the positive emotional attractor is for them specifically, then self-efficacy improves and they begin to advocate for the kind of care they want" explains Dr. Sandra Scheinbaum.

Tune in to learn more about how to tap into FMCA's services, as well as the myriad of benefits of integrating a health coach into your practice.


  • “Coaches shine when they're facilitating groups. Groups are such a powerful way for change to happen.” (14:27-14:34 | Sandra)
  • “Coaches are trained to be true listeners. They are coming into each encounter with somebody with mindfulness, and it's a judgment free zone.” (17:03-17:13 | Sandra)
  • “We have a critical shortage of mental health professionals, and coaches can play a huge role in supporting emotional wellness.” (20:34-20:43 | Sandra)
  • “We see coaching as the key to reducing chronic disease, as well as reducing healthcare costs.” (24:25-24:33 | Sandra)

Connect with Dr. Sandra Scheinbaum

Thank You For Listening!

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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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