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020: Why You Should Start A Podcast With Danny Ozment

Published By: Uli Iserloh
Date: February 07, 2023
Why You Should Start A Podcast

After thinking about it for 4 years, I finally launched my podcast back in October 2022.

In hindsight, I should have started 4 years ago...

... so in my latest episode with podcasting expert Danny Ozment, we dive deep into what you need to think about when launching a podcast.

Yes, we also talked about the mechanics of launching a podcast... but Danny has such a refreshing take on the power of podcast, and how it can be a massive driver for your practice marketing.

As the owner of Emerald City Productions, Danny has been a sought after speaker, online educator and consultant for major corporations and thought leaders such as Salesforce, LinkedIn, the John Maxwell team, Mike Kim, many others.

He's also the host of the Podcast Strategies for Growing Your Business Community and Influence.

All entrepreneurs, all influencers, and all thought leaders should be considering something like a podcast, because it gives you that chance to build trust ahead of time.

Starting a podcast is easier than ever before when it comes to technology. As long as you are consistent and willing to take the plunge, podcasting can take your practice further and secure your position as a thought leader in your community.


  • “All entrepreneurs, all influencers, all thought leaders, all professionals brick and mortar should be considering something like a podcast, because it gives you that chance to build trust ahead of time.” (8:52-9:04 | Danny)
  • “I often talk about it as referral marketing on a grand scale, because it is the chance for you to establish trust and friendship with people that have a problem and need to go to a friend to ask advice and have their problem solved. And you can point them in the right direction, which is you while you're the host of a podcast.” (15:12-15:31 | Danny)
  • “There was actually a recent study that was released in the psychological journal PLOS1 that found that participants who listen to more podcasts per month and developed parasocial interactions with the hosts of the podcast actually felt more related to others and had more significance in their lives.” (17:28-17:51 | Danny)
  • “You may think, ‘oh, a podcast wouldn't be right for my industry’. But literally, there's a podcast about everything.” (27:29-27:34 | Danny)


Take the quiz to find out the best way to get your podcast launched & produced.

Connect with Danny Ozment

Thank You For Listening!

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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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