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019: Five Power Moves For Cash-Based Health Practitioners With James Chester

Published By: Uli Iserloh
Date: January 31, 2023

Marketing your business, especially as a cash-based health practitioner, is a constantly evolving process... ... but there are some foundational elements that will never change.

In my latest podcast episode, I invited James Chester, co-host and co-creator of Chiro Hustle, the #1 podcast in the chiropractic space, to share his five power moves to market your practice.

During our convo, James shared some of the best lessons learned from over 1100 podcast episodes he's recorded over the last 10 years.

Given his background and expertise in the chiropractic space, his recommendations remain a mainstay for any brick-and-mortar business... ... where it remains critical to establish a local reputation as being the best in town at what you do.

James shared advice on:

  • HOW to align with complementary physicians in the wellness space (and how to activate other health influencers in your community)
  • HOW to win the game with Google Reviews and SEO (so you can tap into organic traffic already looking for your type of service)
  • WHY websites still matter in the health & wellness space (given that health decisions are deeply personal and invite much more deliberations)
  • HOW to integrate social media (especially related to Google Business Profile) and paid Google ads
  • WHETHER you should consider more video in your marketing (especially given the rise of shortform video content)
  • HOW to become a community influencer that is seen as a trusted authority in the space


  • “If you're out there and you really want to dial in on how to become a great practitioner, do the one thing that you're certified to do and do that well. And then, utilize the same services for yourself.” (5:57-6:10 | James)
  • “You have to get involved with the people in your community if you're a brick and mortar operation.” (11:36-11:41 | James)
  • “You have to become a community marketer and a community style engager. That's the way that people that provide services like yours become known and loved and trusted in the community.” (11:57-12:09 | James)
  • “If somebody is going to invest, they should invest in digital marketing.” (21:35-21:38 | James)

Connect with James Chester

Thank You For Listening!

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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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