In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share a behind-the-scenes look at Mike’s detailed planning process for Q1 of 2025. This episode provides actionable insights into how marketers and health practitioners can organize their workflows, manage their energy, and achieve sustainable growth in the new year.
Mike and Uli dive deep into planning strategies for Q1/2025, focusing on how systems and processes can transform both creative and operational workflows. Mike shares his journey of transitioning from reactive task management to intentional delegation and batch production, especially for high-value marketing outputs like YouTube videos, email campaigns, and webinars.
A key highlight is Mike’s calendar management strategy, which prioritizes minimizing travel and batching creative work. By separating "on-stage," "backstage," and "rest" days, he has built a schedule that maximizes productivity and preserves energy.
The episode also explores the advantages of group coaching programs, which Mike is expanding in 2025 through structured accelerators. This scalable model provides participants with community-driven support, actionable outcomes, and access to expert guidance. Uli connects this strategy to opportunities for health practitioners to implement similar programs, combining group coaching with online courses for better patient engagement and practice growth.
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