Why is being healthy so hard for 99% of the population???
It's the quintessential question for consumers and health practitioners alike, and this week's podcast guest Pilar Gerasimo (Founding Editor of Experience Life Magazine) has some compelling answers.
In fact, this interview had me excited since the day we recorded it last month – in part because it offers the clues why prospective patients are hesitant to schedule discovery calls with a healthcare provider.
While you might blame lack of willpower as the reason why it's so hard to be healthy, Pilar points out that our culture's most broadly accepted norms and social standards are constantly undermining your health and making you miserable.
So it's no wonder that when we're frazzled, fatigued, overwhelmed, sleep-deprived, and emotionally and physically depleted... the brain goes into self-protection mode to preserve whatever energy remains, thus sabotaging any good intentions to to be healthier.
Throughout our conversation, Pilar shared many of the core insights from her book "Healthy Deviant – A Rule Breaker's Guide to Be Healthy In An Unhealthy World"... which I highly recommend, it's been one of my favorite reads last year:
#1: Recognizing that the current systems (education system, media, industry & government) all disincentivize truly healthy behaviors...
... in essence making healthy behaviors comparatively difficult, expensive and inconvenient relative to mass consumer products and goods.
#2: Setting up your environments in ways that minimize friction, distraction and temptation so you can better maintain cognitive reserves and are predisposed toward desired actions and attitudes.
So tune in if you're ready for a saner, calmer, more productive 2023!
Are You A Healthy Deviant? Take the Quiz!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility:
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.
Click here to learn more about Uli’s marketing agency and available services.
Our team is here to take care of your marketing strategy and technology, so you can focus on what you do best... helping patients create optimal health and resolve underlying issues.
As a trusted partner for many practitioners and organizations (like the Evolution of Medicine and the Institute For Functional Medicine), we know exactly what you need to create a consistent stream of patients.
Practitioners need to leverage technology so they can spend their precious time with only those prospects that are ready to work with them in a 1-on-1 relationship.
That's why we developed our proprietary framework to help you attract, nurture and convert the right prospects into patients leveraging patient pipelines, text message marketing and detailed tracking.
Unlike other web designers, our team has deep expertise so you don't have to explain what you need build... why not tap into our team's collective insights from working with many of today's top practitioners?
We have a proven all-in-one technology framework that replaces close to a dozen softwares such as ActiveCampaign, Clickfunnels, Calendly, Teachable, Kajabi, LeadQuizzes and more.