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016: How To Be Healthy In An Unhealthy World With Pilar Gerasimo

Published By: Uli Iserloh
Date: January 10, 2023

Why is being healthy so hard for 99% of the population???

It's the quintessential question for consumers and health practitioners alike, and this week's podcast guest Pilar Gerasimo (Founding Editor of Experience Life Magazine) has some compelling answers.

In fact, this interview had me excited since the day we recorded it last month – in part because it offers the clues why prospective patients are hesitant to schedule discovery calls with a healthcare provider.

While you might blame lack of willpower as the reason why it's so hard to be healthy, Pilar points out that our culture's most broadly accepted norms and social standards are constantly undermining your health and making you miserable.

So it's no wonder that when we're frazzled, fatigued, overwhelmed, sleep-deprived, and emotionally and physically depleted... the brain goes into self-protection mode to preserve whatever energy remains, thus sabotaging any good intentions to to be healthier.

Throughout our conversation, Pilar shared many of the core insights from her book "Healthy Deviant – A Rule Breaker's Guide to Be Healthy In An Unhealthy World"... which I highly recommend, it's been one of my favorite reads last year:

#1: Recognizing that the current systems (education system, media, industry & government) all disincentivize truly healthy behaviors...

... in essence making healthy behaviors comparatively difficult, expensive and inconvenient relative to mass consumer products and goods.

#2: Setting up your environments in ways that minimize friction, distraction and temptation so you can better maintain cognitive reserves and are predisposed toward desired actions and attitudes.

So tune in if you're ready for a saner, calmer, more productive 2023!


  • Health doesn't happen in a vacuum. It happens in community and society.” (3:44-3:48 | Pilar)
  • “People need to be acknowledged for the experiences they've had up until this time and be encouraged to notice what triggers unhealthy choices.” (11:04-11:14 | Pilar)
  • My passion is helping people master the art of being healthy in an unhealthy world.(16:07-16:12 | Pilar) 
  • “We have a built-in survival mechanism that tells us we need other people to be happy to survive.” (18:27-18:32 | Pilar) 
  • We need to start breaking some of the rules and assumptions about what we have to do or should do and begin thinking more for ourselves.(27:01-27:09 | Pilar)


Are You A Healthy Deviant? Take the Quiz!

Connect with Pilar Gerasimo

Thank You For Listening!

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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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