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014: Building Your Dream Practice With Jennifer Wheeler

Published By: Uli Iserloh
Date: November 19, 2025
011: Launching & Growing A Successful Practice With Scott Rattigan

In this engaging episode, Uli Iserloh welcomes Jennifer Wheeler, the founder and CEO of MNDSHFT Health, a practice designed around high-level functional medicine programs.

Together, they delve into the smarter approaches to launching your first practice or reinventing an existing one, all while avoiding years of trial-and-error. Jennifer shares her journey as a family nurse practitioner and clinical physiologist, detailing her advanced studies with the Institute for Functional Medicine and the School of Applied Functional Medicine.

Throughout the conversation, Jennifer provides invaluable insights and practical advice for creating a dream practice that not only aligns with your values but also supports the way you want to live your life.

Through her expertise and mentorship, listeners will uncover the key ingredients needed to build a practice that fuels their passion, ignites their purpose, and fosters both professional and personal fulfillment.

Listen in to learn:

  • Her advice to her younger self... on how to build with intention, creating a practice that integrates & supports how you want to live
  • How to decide between a lower-volume boutique-style practice vs. a higher-volume conventional practice
  • The importance of setting up the practice for "flow"... with streamlined systems, processes and programs
  • How to pick your strategy to attract your ideal dream clients
  • The mindset shift needed to evolve from "selling" to "serving" – and the critical importance to define your vision, values and beliefs.
  • The importance of mentorship – and how to decide whether a more intimate 1:1 mentorship or group coaching is what you need

Quotes

  • "We have to create a practice that's built upon what we value, what we're good at, what we're passionate about teaching." (09:17 | 09:27 Jennifer)
  • "As a practitioner, you can start a practice that's higher, or somewhere in the middle, or that's smaller volume. And whether which road you choose to go down is going to be based upon what your vision is, what you wanna bring to life." (10:54 | 11:08 Jennifer)
  • "The important thing to the success of creating the practice is honing in on the vision. And the vision is always gonna be grounded in who you are, what you value, & what you're good at." (11:32 | 11:47 Jennifer)
  • "Decide what you value, what you wanna create, and then move forward with the choice to honor that." (29:29 | 29:35 Jennifer)

Thank You For Listening!

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Uli Iserloh
As one of the leading marketing strategists in the integrative medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years – helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads.

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